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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Mobile Studio13%- Mobile messaging configuration and best practices
- MobilePush and WhatsApp integration
- MobileConnect and GroupConnect features
Topic 2: Distributed Marketing2%- Centralized vs localized marketing management
- Distributed campaign features and sending options
Topic 3: Social Studio12%- Identity unification and data management
- Social Studio functionality and configuration
- Social customer service and engagement strategies
Topic 4: Ad Studio10%- Paid media integration with Marketing Cloud
- Ad Studio capabilities and campaign alignment
Topic 5: Journey Orchestration15%- Reporting and analytics for journeys
- Integration with Datorama and Google Analytics
- Journey design and best practices
Topic 6: Cross-Channel Strategy and Measurement15%- Performance reporting and optimization
- Channel selection and campaign planning
- Multi-touch attribution and KPIs
Topic 7: Einstein for Marketing Cloud23%- Differentiate Einstein features and use cases
- Implement and configure Einstein capabilities
  • 1. Einstein Engagement Scoring and Frequency
    • 2. Einstein Recommendations and Predictive Intelligence
      Topic 8: Interaction Studio10%- Cross-channel experience optimization
      - Real-time personalization and interaction management

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      Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q49-Q54):

      NEW QUESTION # 49
      Which channel solution is managed by the sitemap in Interaction Studio?

      Answer: B


      NEW QUESTION # 50
      How often are the Einstein Engagement Scoring models updated?

      Answer: B


      NEW QUESTION # 51
      What data is there in mobile connect demographics, select3

      Answer: B,C,E


      NEW QUESTION # 52
      What user permission is required to configure SSO in social studio.

      Answer: B


      NEW QUESTION # 53
      How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple

      Answer: A,B


      NEW QUESTION # 54
      ......

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