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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Explain how to create and publish landing pages - Describe how to use form handlers - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms
Engagement Studio	17%	- Describe how to use triggers, rules, and actions - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs
Administration	11%	- Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to manage users, roles, and permissions - Describe how to configure and manage email sending domains
Lead Management	24%	- Explain how to use automation rules for lead management - Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Explain how to create and send emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q153-Q158):

NEW QUESTION # 153
Marketing is under pressure to provide their sales team with more leads. A Marketing Cloud Account Engagement administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).
Which two steps should increase the number of qualified leads being passed to sales?
Choose 2 answers

A. Increase gated content on the website to provide more scoring opportunities.
B. Improve prospect data by adding fields to existing forms and making them required.
C. Improve lead qualification efficiency by using automation rules for prospect assignment.
D. Increase their scoring threshold to give the Sales team the most qualified leads.

Answer: A,C

NEW QUESTION # 154
Can we connect Twilio SMS Center via Marketing Cloud Account Engagement Connector?

A. False
B. True

Answer: B

NEW QUESTION # 155
LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A. Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.
B. Edit the completion action on the form to only add to the list if the email address is valid.
C. Use the list to send a permission pass email and remove all hard bounces.
D. Allow the assigned sales rep to call prospects upon form submission to confirm their email address.

Answer: A

NEW QUESTION # 156
What activities can be done in Marketing Cloud Account Engagement's engagement program? [Choose one answer]

A. Trigger, activity and check
B. Trigger, listen and check
C. Trigger, activity and rule
D. Trigger, action and rule

Answer: D

NEW QUESTION # 157
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Marketing Cloud Account Engagement to ensure a high deliverability rate in their initial Marketing Cloud Account Engagement email sends. Choose 2 answers:

A. When was the last time a prospect was emailed in their current email provider.
B. Identify the currently mailable and unmailable prospects in their current email provider.
C. How many emails a month were sent from the current email provider
D. The date LenoxSoft last compared data between the email provider and Salesforce.

Answer: A,B

NEW QUESTION # 158
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