Marketing-Cloud-Account-Engagement-Specialist Mock Exams | Valid Marketing-Cloud-Account-Engagement-Specialist Exam Sims

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.
Topic 2	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.
Topic 3	Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.

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Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q116-Q121):

NEW QUESTION # 116
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead ' s Marketing Cloud Account Engagement information (score/grade) transferred over. How do you address this issue?

A. The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
B. Marketing Cloud Account Engagement only shows this information on the lead record.
C. Once converted, this information shows on the account record and not the contact.
D. The administrator needs to create lookup fields on the contact to see this from the lead.

Answer: A

Explanation:
According to the Salesforce documentation, the issue of none of the lead's Marketing Cloud Account Engagement information (score/grade) transferring over when Jim, a sales manager, converted a lead to a contact in Salesforce can be addressed by making sure that the administrator has mapped the lead fields to the contact fields in Salesforce. A field mapping is a feature that allows users to sync the data between Marketing Cloud Account Engagement and Salesforce fields, such as name, email, score, or grade. A field mapping can be configured by the administrator in the connector settings, and it can be customized for different objects, such as leads, contacts, or accounts. When a lead is converted to a contact in Salesforce, the Marketing Cloud Account Engagement information (score/grade) should transfer over to the contact record, as long as the lead fields and the contact fields are mapped correctly in the connector settings. If the fields are not mapped correctly, the Marketing Cloud Account Engagement information (score/grade) will not transfer over, and the contact record will not reflect the Marketing Cloud Account Engagement data. Therefore, the administrator needs to make sure that the lead fields and the contact fields are mapped correctly in the connector settings, and that the sync between Marketing Cloud Account Engagement and Salesforce is working properly.
Marketing Cloud Account Engagement only showing this information on the lead record, this information showing on the account record and not the contact, or the administrator needing to create lookup fields on the contact to see this from the lead are not the correct ways to address the issue of none of the lead's Marketing Cloud Account Engagement information (score/grade) transferring over when Jim, a sales manager, converted a lead to a contact in Salesforce, as they are either inaccurate, irrelevant, or unnecessary options for the field mapping or the data sync. References: Salesforce documentation

NEW QUESTION # 117
What information can you find about your competitors in Marketing Cloud Account Engagement?

A. Number of indexed pages
B. BBB score
C. Number of inbound links
D. Alexa rank
E. News article mentions

Answer: A,C,D

Explanation:
You can find the following information about your competitors in Marketing Cloud Account Engagement: Alexa rank, number of inbound links, and number of indexed pages. These are the metrics that Marketing Cloud Account Engagement's competitor website monitoring feature provides, which help you assess how well your competitors' websites are performing in terms of SEO. Alexa rank is a measure of how popular a website is compared to millions of other websites. Number of inbound links is the total number of links from other websites that point to a website. Number of indexed pages is the total number of pages that a website has that are recognized by search engines78 Reference: 7: Competitor Tracking in Marketing Cloud Account Engagement: 3 Best Practices8: Salesforce Marketing Cloud Account Engagement: How To Maximise ROI in B2B Marketing Automation

NEW QUESTION # 118
You want to track prospects that click on a banner ad. What do you use?

A. Completion actions
B. Page actions
C. Lead scoring and grading
D. Customer redirect

Answer: D

Explanation:
Explanation
Custom redirects are special URLs that track link clicks and conversions for any online marketing content, such as banner ads, social media posts, or third-party websites. You can use custom redirects to measure the effectiveness of your online advertising campaigns and track the behavior of prospects who click on your links. References: Custom Redirects, Create Custom Redirects

NEW QUESTION # 119
Which two actions occur when an automation rule is deleted?
Choose 2 answers

A. Actions that have applied to prospects are undone.
B. Any prospects who matched the rule will be deleted.
C. Prospects will no longer be able to match the rule.
D. The rule will be sent to the recycle bin in paused mode.

Answer: C,D

Explanation:
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before . Nor does it delete any prospects who matched the rule (D). Reference: Using Account Engagement Automation Rules vs. Salesforce Flows

NEW QUESTION # 120
What happens if a prospect is removed from a drip program and later added back?

A. They will skip the first step and move to the second step.
B. Prospects can't be added to drip campaigns after they have been removed.
C. They will start the drip campaign again.
D. They will resume the drip where they left off

Answer: D

Explanation:
Explanation
Drip programs are automated email campaigns that send a series of messages to prospects based on predefined criteria and triggers. If a prospect is removed from a drip program, they will stop receiving any emails from that program. However, if they are added back to the same drip program, they will resume the drip where they left off, unless the drip program has been reset or modified. References: [Drip Programs],
[Add Prospects to Drip Programs]

NEW QUESTION # 121
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