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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Administration	11%	- Explain how to configure Account Engagement settings - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Describe how to manage users, roles, and permissions
Visitors and Prospects	8%	- Explain how visitors are converted into prospects - Explain the differences between visitors and prospects - Describe how prospects are tracked and identified
Lead Management	24%	- Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Explain how to use automation rules for lead management - Describe how to manage prospects in the recycle bin
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to use triggers, rules, and actions - Describe how to analyze Engagement Studio performance
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages
Email Marketing	20%	- Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Describe how to manage email templates - Explain how to use dynamic content in emails - Explain how to analyze email performance metrics - Explain how to create and send emails

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q229-Q234):

NEW QUESTION # 229
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?

A. Configure Users > Send starred prospect activity alerts by owner
B. Configure Users > Send daily visitor activity emails by state
C. Configure Users > Send Salesforce Engage report emails by team
D. Configure Users > Send daily prospect activity emails by owner

Answer: B

NEW QUESTION # 230
LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A. Einstein Campaign Insights
B. Einstein Lead Score
C. Einstein Behavior Scoring
D. Marketing Cloud Account Engagement Business Units

Answer: A

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_einstein_campaign_insights.htm&type=5

NEW QUESTION # 231
Is it possible to split Dynamic Lists into more than two Static Lists?

A. True
B. False

Answer: A

NEW QUESTION # 232
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Run a permission pass effort to all of the leads and contacts who have opted out.
B. Create an automation rule to clear the opt out field on the leads and contacts.
C. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

Answer: C

NEW QUESTION # 233
Which two features would indicate LenoxSoft's Marketing Cloud Account Engagement instance has been authenticated and is ready to send emails?
Choose 2 answers

A. A green check mark next to the Salesforce Connected user
B. A green check mark next to the domain key policy
C. A green check mark next to the FBS registration ID
D. A green check mark next to the domain SPF record

Answer: B,D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=Marketing Cloud Account Engagement_email_authentication.htm&type=0

NEW QUESTION # 234
......

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