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Salesforce AP-214 Exam Syllabus Topics:

Section	Objectives
Cross-Channel Journey Design	- Customer lifecycle orchestration 1. Personalization strategies across channels 2. Multi-step journey optimization - Journey Builder configuration 1. Entry sources and audience segmentation 2. Decision splits and engagement logic
Email and Messaging Execution	- Multi-channel messaging 1. Triggered and transactional messaging 2. SMS and push notification integration concepts - Email Studio operations 1. Send classification and deliverability rules 2. Content creation and AMPscript basics
Automation and Optimization	- Automation Studio workflows 1. Import, query, and segmentation automation 2. Scheduled vs event-driven automation - Performance measurement 1. A/B testing and optimization strategies 2. Campaign analytics and reporting
Marketing Cloud Core Architecture	- Salesforce Marketing Cloud ecosystem components 1. Contact data model and Contact Builder fundamentals 2. Email Studio, Journey Builder, Automation Studio overview - Data management and integration 1. API and system integrations 2. Data Extensions and relational data design

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q22-Q27):

NEW QUESTION # 22
Which keywords does MobileConnect automatically recognize as STOP keywords?

A. QUIT, END, OPTOUT, UNSUBSCRIBE, ENDNOW
B. STOP, QUIT, CANCEL, END, UNSUBSCRIBE
C. LEAVE, GOAVVAV, END, UNSUB, NO
D. STOP. FINISH, END, UNSUB, LEAVE

Answer: B

NEW QUESTION # 23
What is true about SMS keywords other than HELP and STOP?

A. keywords in parent business unit can be shared to any child business units
B. keywords in parent business unit are automatically available to all child business units
C. keywords in parent or child business unit are available only in that business unit
D. keywords in child business unit can be shared between other child business units

Answer: C

NEW QUESTION # 24
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A. Journey builder
B. On the facebook ad channel

Answer: A

NEW QUESTION # 25
What are three differences between the new MC Transactional Messaging API and previous MC triggered message API versions?

A. Transactional messaging limits the number of API calls a minute.
B. Messages are sent as quickly as possible. For email, there is no more low, medium, or high priority.
C. API runs on an updated messaging platform which improves scale and send speed
D. The software can track each message utilizing the Event Notification service.
E. MC Transactional Messaging requires the selection of prioritization - low, medium or high priority.

Answer: B,C,D

NEW QUESTION # 26
Which two statements are true when using Journey Data and Contact Data within Journey Builder?

A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
B. Contact Data is a set of static values passed into the Journey for each contact
C. Journey Data is a set of static values passed into the Journey for each contact
D. Contact Data is dynamic data that retrieves the latest value upon decision split execution

Answer: C,D

NEW QUESTION # 27
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