Latest Salesforce MCE-Con-201 Exam Forum, Exam MCE-Con-201 Dumps

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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Discovery and Architecture	16%	- Requirements gathering and analysis - Data and segmentation strategy design - Solution recommendation and long-term maintainability
Account Configuration	12%	- Reply Mail Management setup and resolution - Mobile Studio configuration and troubleshooting - Account hierarchy design and management - Sender Authentication Package implementation
Automation	20%	- Journey Builder flow design - Automation type and activity selection - Automation Studio workflow implementation
Messaging	11%	- Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery
Data Modeling and Management	21%	- Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance
Integration	20%	- Marketing Cloud Connect configuration and troubleshooting - Extension product selection and implementation - Data model design for personalized messaging

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Salesforce Certified Marketing Cloud Engagement Consultant Practice Exam & MCE-Con-201 Pdf Questions & Salesforce Certified Marketing Cloud Engagement Consultant Torrent Vce

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q78-Q83):

NEW QUESTION # 78
A customer wants to send SMS messages as part of a journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent.
What solution should a consultant recommend to meet the criteria?

A. Run an Import Definition at 12 a.m. to create a suppression list.
B. Create a Journey Goal to exit subscribers from the journey.
C. Run a SQL Query at 12:30 a.m. to create a suppression list.
D. Create a BLOCKOUT window within the Journey ' s SMS Activity.

Answer: D

Explanation:
The SMS/MMS Activity within Journey Builder includes a native, dedicated Blockout Window configuration in its Delivery Options, allowing the consultant to define a specific time range (here, 1 a.m. to 6 a.m.) during which the activity will not deploy a message even if a subscriber otherwise qualifies to receive it during that window - this is a documented, purpose-built feature designed for exactly the scenario described, avoiding messages landing during undesirable overnight hours. When a send is scheduled to fall within the configured blockout window, Journey Builder simply skips that send for the affected subscriber rather than delaying or queuing it, cleanly meeting the customer ' s stated preference. Options A and B, both proposing scheduled batch processes to build a suppression list around midnight, are unnecessarily complex, indirect workarounds for a requirement the platform already solves natively and more precisely within the SMS activity ' s own configuration - they also introduce timing gaps and added maintenance overhead. Option D, using a Journey Goal to exit subscribers, addresses journey completion/exit logic generally and is not designed to selectively block a single activity ' s send during specific hours while otherwise allowing the journey to continue.
Reference: SMS/MMS Activity Blockout Window.

NEW QUESTION # 79
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey. What product should be recommended?

A. Data Studio
B. Audience Studio
C. Google Analytics 360
D. Web Analytics Connector

Answer: D

Explanation:
Web Analytics Connector allows you to capture website events (like a purchase or non-review event) and pass them back to Marketing Cloud.
You can use WAC to inject those contacts into Journey Builder automatically based on behavioral criteria.

NEW QUESTION # 80
LenoxSoft currently operates with two Marketing Cloud Account Engagement Business Units (PBUs), one for their United States division and another for their European division. In the new year, each business unit (BU) is planning on building the same set of marketing assets and will use them to run the similar campaigns.
Once connected campaigns have been enabled, what approach should be recommended?

A. Create a campaign that is related to both BUs > Create a new dataset in B2B Marketing Analytics that only includes the created campaign >
B. Add the Einstein Campaign Insights component to campaign page layouts > Create a parent campaign that is not related to any BUs and
C. Create a separate campaign for each BU > Create a new dataset in Salesforce reports that only includes the created campaign > Open a dashboard using this dataset to display an aggregated view of the campaign performance metrics from across both BUs
D. Add the Engagement History component to campaign page layouts > Create a parent campaign that is not related to any BUs and create two

Answer: D

NEW QUESTION # 81
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
D. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Answer: C

NEW QUESTION # 82
A marketer at Northern Trail Outfitters (NTO) wants to send important updates to customers about products they have previously purchased. The marketer has little experience with coding.
Also, the information is spread across multiple data extensions and is imported nightly from NTO's e-commerce platform - Contacts, Orders, Order Items, and Products. Which design should a consultant recommend for segmentation?

A. Link the data extensions in an Attribute Group.
B. Establish data relationships and create Data Filters for the marketer to modify.
C. Combine the data outside of Marketing Cloud and upload it into a Sendable Data Extension.
D. Create SQL Query Activities for the marketer to modify.

Answer: B

Explanation:
Since the marketer has little coding experience, creating Data Relationships (via Contact Builder) and enabling segmentation using Data Filters is the best approach. Data Filters are a marketer- friendly, drag-and-drop tool that allow segmentation without the need for SQL or scripting.

NEW QUESTION # 83
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