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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Implement | 20% | - CI/CD implementation and deployment support - Integration implementation (Integration Procedures, Data Mappers, Orchestration) - Security and sharing configuration implementation - Data migration strategy based on Media Cloud data model - Non-functional requirements implementation (performance, scalability, etc.) |
| Topic 2: Design | 53% | - CI/CD strategy and deployment planning - Flow design using Media Cloud ASM capabilities - Data model design and object relationships - Product model definition and pricing methodology (ASM) - Reporting and analytics solution design - Solution design using industry best practices - Integration architecture and system interoperability - Security model and permission set design |
| Topic 3: Discovery | 27% | - Business process and system flow analysis in existing environments - Integration of Media Cloud with third-party systems - Mapping use cases to Salesforce Media Cloud components - Non-functional requirements identification for Media Cloud applications - Solution scoping and SOW definition using Media Cloud capabilities |
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NEW QUESTION # 50
A Consultant needs to see the performance trend of the ad inventory sold in June of the last five years and use this information as input for campaigns next June.
Which two optional add-on Salesforce reporting components can be coupled with Media Cloud Advertising Sales Management (ASM) to gather, correlate, and present historical ad campaigns data for better decision making at the beginning of the sales cycle?
Choose 2 answers
Answer: A,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Tableau and CRM Analytics are Salesforce add-ons that can integrate with ASM data to provide deep historical analytics and performance trend insights. Marketing Cloud Intelligence focuses on data ingestion and optimization but Tableau and CRM Analytics specialize in flexible visualizations and historical analysis. Ad Manager is an ad server, not a reporting tool.
Reference:
Media Cloud Reporting and Analytics Options
Salesforce Tableau and CRM Analytics Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_reporting_options.htm&type=5
NEW QUESTION # 51
Cloud Kicks has been using Media Cloud for the last three months and now wants to send order data over to the Google Ad Management platform.
What does a Consultant need to create in Salesforce to specify the callout URL?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Named Credentials provide a secure and declarative way to specify callout URLs along with authentication information, simplifying integration with Google Ad Manager. Connected Apps and Auth Providers manage authentication but do not directly specify callout URLs.
Reference:
Salesforce Named Credentials
https://help.salesforce.com/s/articleView?id=sf.named_credentials_overview.htm&type=5
NEW QUESTION # 52
In Advertising Sales Management (ASM), what is the correct order of execution of the pre-built Industries Order Management orchestration plan components?
Answer: A
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The orchestration plan in ASM follows a logical sequence starting with creating the order, then creating associated line items, followed by approval, activation, and finally adding creative assets. This order ensures proper status transitions and fulfillment processes.
Reference:
Media Cloud Industries Order Management Documentation
Salesforce ASM Orchestration Plans
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_orchestration.htm&type=5
NEW QUESTION # 53
A customer needs to implement an automated Continuous Integration and Continuous Development (CI/CD) workflow where developers will work on their own Developer orgs to configure different OmniScripts. The developers then need to migrate the changes they have done to a sandbox that will be used for testing before promoting changes to Production.
Which tool should developers use to automate the migration of OmniStudio DataPacks and Salesforce metadata within the Media Cloud orgs?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
IDX Build Tool is the recommended tool for automating migration and deployment of OmniStudio DataPacks and metadata between Salesforce orgs, supporting CI/CD workflows. IDX Workbench is more manual, and Backup and Restore Automation and Data Loader do not support OmniStudio DataPacks.
Reference:
Salesforce IDX Build Tool Documentation
Media Cloud Deployment Automation
https://help.salesforce.com/s/articleView?id=sf.media_cloud_idx_build_tool.htm&type=5
NEW QUESTION # 54
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the Salesforce account page for advertisers and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business.
What should a Consultant configure or implement to solve for this use case?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Ad Delivery Connector for CRM Analytics is a standard Salesforce solution to display digital delivery metrics directly inside Salesforce, with embedded dashboards tailored to the publisher's business. This approach leverages native Salesforce Analytics, enabling customization and tight integration with account data. Using external data warehouses like Big Query or Tableau is more complex and less integrated.
Reference:
Salesforce CRM Analytics Ad Delivery Connector Documentation
Media Cloud Analytics Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_asm_analytics.htm&type=5
NEW QUESTION # 55
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