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| Section | Objectives |
|---|---|
| Managing Products with Agility | - Complexity and Empiricism - Business Strategy - Product Value - Product Backlog Management
|
| Evolving the Agile Organization | - Evidence-Based Management (EBM) - Portfolio Planning - Organizational Design and Culture |
| Understanding and Applying the Scrum Framework | - Scrum Events
- Scrum Values - Scrum Team
|
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NEW QUESTION # 34
Which of the following are the correct Key Value Areas in Evidence Based Management from Scrum.org? Select all that apply
Answer: A,B,D,E
NEW QUESTION # 35
The DISC is a model that divides behavior into four personality types: -Dominance - People with the D style tend to be direct, firm or even forceful. They value taking action and getting results and generally are competitive. -Influence - People with the I style tend to be outgoing, enthusiastic and generally are optimistic in nature. Like the D style, they like to take action and are more collaborative than competitive. -Steadiness - People with the S style tend to be patient and accommodating. They enjoy stability and much like the i style tend to be collaborative and enjoy being helpful. -Conscientiousness - People with the C style are usually analytical and reserved. Similar to the S style, they prefer stability, but their priority on accuracy will cause them to challenge assumptions.
What would be the best way when approaching a stakeholder with a mostly Dominant trait? (choose the best two answers)
Answer: A,D
NEW QUESTION # 36
Your executive leadership team believes that your product can achieve higher market share.
. The Sales Leader is pressuring you to reduce the price of the product to attract more customers.
. The Director of Finance is concerned that reducing the price will merely reduce the product's profitability.
What sources of information should you consider when deciding whether to drop the price as the Sales Leader is suggesting?
(choose the best four answers)
Answer: B,C,E,F
Explanation:
The Product Owner is accountable for maximizing the value of the product resulting from the work of the Scrum Team. They are also accountable for effective Product Backlog management, which includes ordering the Product Backlog items to best achieve goals and missions1. The Product Owner should consider various sources of information to make informed decisions about the product, such as customer feedback, market trends, stakeholder input, and data analysis2.
When deciding whether to drop the price of the product, the Product Owner should consider the following sources of information:
Customer satisfaction: The Product Owner should measure and monitor how satisfied the customers are with the product, and how likely they are to recommend it to others. Customer satisfaction is a key indicator of product value and quality, and it can also influence customer retention and loyalty. The Product Owner should use various methods to collect customer feedback, such as surveys, interviews, reviews, ratings, and net promoter score23.
Market share: The Product Owner should track and compare the product's market share with its competitors and potential customers. Market share is the percentage of the total market that is captured by the product, and it reflects the product's popularity and demand. The Product Owner should use market research, sales data, and industry reports to analyze the market share and identify opportunities and threats24.
Unmet customer needs: The Product Owner should identify and prioritize the customer needs that are not yet met by the product or its competitors. Unmet customer needs are the gaps or problems that the customers face, and that the product can solve or address. The Product Owner should use techniques such as user stories, personas, value proposition canvas, and jobs to be done to discover and validate the unmet customer needs25.
Competitor pricing: The Product Owner should benchmark and compare the product's pricing with its competitors and alternatives. Competitor pricing is the amount of money that the customers have to pay to acquire or use a similar or substitute product. The Product Owner should use competitive analysis, price elasticity, and value-based pricing to determine the optimal pricing strategy for the product2 .
The other option, company earnings targets, is not a relevant source of information for the Product Owner, as it does not reflect the value or the demand of the product. The Product Owner should focus on delivering value to the customers and the stakeholders, rather than meeting arbitrary financial goals. The company earnings targets may also change over time, and they may not align with the product vision or the market reality2 .
References: 1: Scrum Guide 2: Managing Products with Agility 3: Customer Feedback 4: Market Share 5: Unmet Customer Needs : [Competitor Pricing] : [Company Earnings Targets]
NEW QUESTION # 37
What is an effective Product Vision? (choose the best answer)
Answer: C
NEW QUESTION # 38
A user satisfaction gap exists when there is a difference between:
(choose the best two answers)
Answer: A,D
Explanation:
Explanation
A user satisfaction gap exists when there is a difference between what the user expects from a product or service and what the user actually experiences12. The user's desired outcome is the goal or benefit that the user wants to achieve by using the product or service3. The user's actual experience is the perception and evaluation of the product or service by the user4. If the user's actual experience does not meet or exceed the user's desiredoutcome, the user will be dissatisfied and may switch to a different product or service.
References:
* 1: Identifying and Closing the Customer Satisfaction Gap
* 2: Find the Gaps in Your User Experience
* 3: [Outcome-Driven Innovation]
* 4: [User Experience]
* : Measure Business Opportunities with Unrealized Value
NEW QUESTION # 39
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