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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Mobile Messaging (SMS and Push)	20%	- Design mobile customer journeys - Configure SMS and push notification campaigns - Apply compliance and regulatory requirements - Implement mobile opt-in management
Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Optimize email deliverability - Design A/B and multivariate test strategies - Implement advanced segmentation strategies
Automation and Journey Builder	10%	- Implement decision split logic - Configure wait and engagement activities - Design complex multi-step journeys
Analytics and Reporting	15%	- Interpret attribution models - Analyze cross channel performance metrics - Build custom reports and dashboards
Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations
Cross Channel Strategy and Planning	15%	- Design customer journey touchpoints - Identify target audiences across channels - Define cross channel campaign strategy aligned with business objectives

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q34-Q39):

NEW QUESTION # 34
Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI detects anomalies and unexpectedly low or high values andgenerates insights
B. EMI pre-determines the percentage of subscribers that will unsubscribe
C. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
D. EMI analyzes both batch and journey builder sends
E. EMI detects how quickly the message was read

Answer: A,B,D

NEW QUESTION # 35
Which two concepts are requirements that reed to be implemented for Einstein web and/or email recommendations in Marketing Cloud?
Choose 2 answers

A. Data Extensions
B. Catalog
C. Triggers
D. Collect Tracking Code
E. Google360 Tracking Code

Answer: A,B

NEW QUESTION # 36
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.

A. Journey api
B. Rest api
C. Email soap api
D. Transactional messaging api.

Answer: B,D

NEW QUESTION # 37
Can Social Studio's Sentiment Model be customized? 01m 05s

A. No, the sentiment is driven by Einstein calculations.
B. Yes, customization options are available in Admin
C. Yes, after you have loaded your Twitter certification number.
D. No, this is a managed service provided by only by Salesforce.

Answer: A

NEW QUESTION # 38
What is supported as a managed account in Social Studio?

A. Yelp
B. Amazon
C. Reddit
D. Google My Business

Answer: D

NEW QUESTION # 39
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