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Microsoft MB-280 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Manage Overlapping Identities and Unify Customer Profiles15-20%- Configure identity resolution
  • 1. Configure deduplication and merging rules
  • 2. Manage identity relationships and graphs
  • 3. Configure identity matching rules and thresholds
- Manage unified profiles
  • 1. Configure confidence scoring for merged profiles
  • 2. Validate unified customer profiles
  • 3. Review and resolve identity conflicts
Topic 2: Configure Customer Data Privacy Settings and Establish Data Policies20-25%- Configure data policies
  • 1. Implement data masking and anonymization
  • 2. Configure data retention and lifecycle policies
  • 3. Configure data policies for compliance requirements
- Configure customer profile configuration
  • 1. Configure unified customer profile schema
  • 2. Configure consent and preference settings
  • 3. Configure customer identifier and primary key settings
Topic 3: Create and Configure Segments and Measures25-30%- Create and configure customer segments
  • 1. Configure dynamic and static segments
  • 2. Create segments based on customer activities and attributes
  • 3. Create segment definitions using conditions and combinations
- Create and configure measures
  • 1. Create computed attributes and measures
  • 2. Configure metric hierarchies
  • 3. Create measures using calculations and aggregations
Topic 4: Configure Data Ingestion20-25%- Configure data sources and connectors
  • 1. Configure Microsoft connectors for data ingestion
  • 2. Configure custom data sources
  • 3. Configure data import schedules and mappings
- Manage data transformations
  • 1. Configure data enrichment processes
  • 2. Configure data mapping and field transformations
  • 3. Validate and monitor data quality during ingestion
Topic 5: Configure Insights and Customer Card10-15%- Configure customer insights card
  • 1. Configure card components and layout
  • 2. Configure card visibility and permissions
  • 3. Configure real-time and batch insights
- Configure subscriptions and alerts
  • 1. Configure automated subscriptions
  • 2. Configure notification preferences
  • 3. Configure threshold-based alerts

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Microsoft Dynamics 365 Customer Experience Analyst Sample Questions (Q114-Q119):

NEW QUESTION # 114
You are implementing Dynamics 365 Sales for a beverage company.
The company sells drinks by individual cans, by the dozen, or by the case of 48 cans as follows:
There are three flavors: strawberry, vanilla, and chocolate.
Each can costs $5.00.
A dozen cans cost $55.00.
Each case has four dozen cans and costs $200.00.
A combination case includes a dozen cans of each flavor and costs $160.00.
Purchases of four or more cases receive an extra 10 percent off the price.
You need to set up the product catalog.
Which components should you use? To answer, move the appropriate components to the correct entry descriptions. You may use each component once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:


NEW QUESTION # 115
A battery manufacturer wants to sell their batteries in boxes of 12 and cases of 24 boxes. You need to set up a unit group so that the manufacturer can sell different quantities. What should you create first?

Answer: B


NEW QUESTION # 116
A sales manager needs to set up goals in Dynamics 365 Sales for salespeople.
The measurement of goals must be based on the total deal amount upon closing an opportunity.
The fiscal year for the goals must be based on the calendar year.
You need to create the rollup query for the goal metrics.
Which options should you select? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:


NEW QUESTION # 117
You are the Dynamics 365 Sales administrator at a technology firm that sells to other businesses.
The sales team recently created specific statuses when developing leads.
You need to add additional options for the sales team to select after they have had an initial conversation with a lead.
Which component should you configure on the lead table?

Answer: B


NEW QUESTION # 118
A company uses Dynamics 365 Sales Professional.
A new enterprise sales owner team must be created. The sales manager will be responsible for adding members and removing members from the team; a developer is available to assist.
You need to create the new team.
Which two values must you configure? Each correct answer presents part of the solution. (Choose two.) NOTE: Each correct selection is worth one point.

Answer: D,E

Explanation:
Create an owner team
1. Make sure that you have the System Administrator, Sales Manager, Vice President of Sales, Vice President of Marketing, or CEO-Business Manager security role or equivalent permissions.
2. Go to Settings > Security. In Microsoft Dynamics 365 for Outlook, go to Settings > System > Security.
3. Select Teams.
3. On the Actions toolbar, select New button.
5. Enter a team name.
6. Select a business unit. [Only for Dynamics 365 Sales Enterprise].
7. Enter an administrator.
8. Select Owner in Team Type.
9. Complete other required fields, and then select Save.
If you don't select the business unit to which the team will belong, by default, the root business unit is selected. The root business unit is the first business unit created for an organization. [Only for Dynamics 365 Sales Enterprise] Reference:
https://learn.microsoft.com/en-us/dynamics365/customerengagement/on-premises/admin/manage-teams


NEW QUESTION # 119
......

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