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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Visitors and Prospects	8%	- Explain the differences between visitors and prospects - Describe how prospects are tracked and identified - Explain how visitors are converted into prospects
Topic 2: Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and publish landing pages - Describe how to use dynamic content - Explain how to create and configure Account Engagement forms
Topic 3: Email Marketing	20%	- Describe how to manage email templates - Explain how to analyze email performance metrics - Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails
Topic 4: Lead Management	24%	- Explain how to configure and manage scoring and grading - Describe how to set up and manage assignment rules - Describe how to manage prospects in the recycle bin - Explain how to use automation rules for lead management
Topic 5: Engagement Studio	17%	- Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Explain how to design and build Engagement Studio programs - Describe how to use triggers, rules, and actions
Topic 6: Administration	11%	- Describe how to configure and manage email sending domains - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Explain how to configure Account Engagement settings - Describe how to manage users, roles, and permissions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q238-Q243):

NEW QUESTION # 238
Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out.
How should LenoxSoft enable these prospects to get marketing content again?

A. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.
B. Run a permission pass effort to all of the leads and contacts who have opted out.
C. Create an automation rule to clear the opt out field on the leads and contacts.

Answer: A

NEW QUESTION # 239
Administrators can reset passwords for users

A. True
B. False

Answer: A

NEW QUESTION # 240
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to add to the engagement studio program and notify the assigned user.
B. Add form completion actions to send customized email with a call reminder to the sales user.
C. Add form completion actions to first assign to the assigned user and then to notify the user.
D. Add form completion actions to first assign to the user and then to create a Salesforce task.

Answer: D

NEW QUESTION # 241
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?

A. The prospects were on a suppression list used on the operational list email send.
B. The prospects were set to "true" for opted out and set to "false" for do not email.
C. The prospects are opted out of the list used on the operational list email send.
D. The prospects were set to "false" for opted out and set to "true" for do not email.

Answer: D

NEW QUESTION # 242
Select all available User Email Preferences

A. Send daily prospect activity emails (for my prospects)
B. Send daily visitor activity emails
C. Send weekly inactive automations report email
D. Send weekly search marketing email (sent on Fridays)
E. Send daily prospect activity emails (for all prospects)
F. Send daily visitor assignment emails
G. Send daily prospect assignment emails
H. Send an email when a prospect is assigned
I. Send monthly inactive automations report email
J. Send weekly search marketing email (sent on Mondays)
K. Send starred prospect activity alerts

Answer: A,B,E,G,H,I,J,K

NEW QUESTION # 243
......

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