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Salesforce MC-202 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Content Creation and Delivery24%- Configure and execute email sends
- Manage content using Content Builder
Topic 2: Insights and Analytics10%- Analyze email performance and tracking data
Topic 3: Subscriber and Data Management26%- Manage subscribers, lists, and data extensions
- Configure segmentation and audiences
Topic 4: Marketing Automation26%- Configure and execute journeys using Journey Builder
- Configure automations using Automation Studio
Topic 5: Email Marketing Best Practices15%- Evaluate email design elements and techniques for effective campaigns
- Demonstrate subscriber acquisition and retention methodologies
- Differentiate elements that impact message deliverability

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q60-Q65):

NEW QUESTION # 60
A marketer has noticed an increase in unsubscribes. They would like to address this concern but, going into a holiday season, want to avoid eliminating planned emails.
What should they use to easily focus their marketing efforts on subscribers who are least likely to unsubscribe?

Answer: C

Explanation:
To address the increase in unsubscribes without eliminating planned emails, the marketer should use a Frequency Split. The Frequency Split activity in Journey Builder helps marketers segment their audience based on how frequently they want to receive emails. By focusing on subscribers who are least likely to unsubscribe, the marketer can continue their email campaigns while reducing the risk of further unsubscribes.
Reference: Salesforce Marketing Cloud Documentation on Frequency Split in Journey Builder


NEW QUESTION # 61
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

Answer: C

Explanation:
To differentiate how each type of link performs in an email, Northern Trail Outfitters should add the
"linkname" tag to the HTML<a>element. The "linkname"tag helps track and differentiate the performance of various links by assigning unique identifiers to each link, which can then be analyzed in reporting.
Reference:
Salesforce Marketing Cloud Documentation: Link Tracking


NEW QUESTION # 62
Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

Answer: A

Explanation:
To obtain information on the email performance of an abandoned cart journey, including data on all versions of a specific journey's cross-channel performance data, the Analytics Dashboard in Journey Builder should be used. The Analytics Dashboard provides comprehensive insights and detailed metrics about the performance of journeys, including engagement across different channels and versions.
References:
Salesforce Help: Journey Builder Analytics Dashboard
Salesforce MarketingCloud: Journey Builder Reporting


NEW QUESTION # 63
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

Answer: C

Explanation:
Thecall-to-action (CTA) button "Download now" is the most effective because it is clear, concise, and action- oriented. It provides an immediate, actionable command that can drive engagement effectively. Marketing best practices suggest that CTAs should be short, direct, and tell the user exactly what to do. References to such best practices can be found in Salesforce Marketing Cloud documentation and numerous marketing resources that discuss effective email marketing strategies.


NEW QUESTION # 64
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

Answer: A

Explanation:
Creating a data filter on the data extension is a low-code solution that allows marketers to segment their audience based on specific criteria. In this case, themarketer can easily filter subscribers aged 64 to 65 who are opted into email. Data filters are part of Salesforce Marketing Cloud's standard tools for segmentation and are explained in detail in the platform's documentation on creating and managing data filters.


NEW QUESTION # 65
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