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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Reporting, Metrics and Analytics	11%	- Design and configure reports and dashboards - Use B2B Marketing Analytics and Engagement History - Interpret campaign performance and engagement metrics
Personalizing the Prospect Experience	8%	- Create personalized experiences across channels - Use dynamic content and custom assets - Ensure consent and data privacy compliance
Sales Emails and Alerts	3%	- Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment
Account Configuration	20%	- Implement data management and compliance policies - Configure account settings, security, and governance - Set up Salesforce Connector and data synchronization - Manage business units, user roles, and permissions
Evaluation and Strategy	17%	- Assess existing systems and integration points - Recommend solution architecture and implementation roadmap - Analyze customer requirements and business objectives
Lead Management	14%	- Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models
Email Marketing	10%	- Apply email marketing best practices and deliverability standards - Manage templates, assets, and content libraries - Design compliant and effective email campaigns
Automating Business Processes	17%	- Design and build automation rules, drip programs, and engagement programs - Optimize workflows and campaign logic - Configure segmentation, dynamic content, and personalization

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q169-Q174):

NEW QUESTION # 169
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?

A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion Action "On click :: Adjust score :: +10" that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"
B. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead of showing the form's Thank You Content" and specify the white paper file link > Add Completion Actions "Send autoresponder email" AND
"Adjust score :: +10" to the Form
C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion Actions "Send autoresponder email"

Answer: D

NEW QUESTION # 170
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
B. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
C. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
D. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

Answer: B

NEW QUESTION # 171
LenoxSoft's corporate marketing team wants to ensure their website visitors who originate from Europe are able to opt into having their website activity tracked.
How could this be accomplished?

A. Enable tracking opt-in preferences for all website visitors.
B. Create visitor filters for prospects that are known to be located in Europe.
C. Enable tracking opt-in preferences for visitors from specific countries.
D. Remove tracking code from the website and create new sites for each country.

Answer: B

NEW QUESTION # 172
There is Custom Field Type in Marketing Cloud Account Engagement called Date

A. True
B. False

Answer: A

NEW QUESTION # 173
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B. Refine scoring and grading models to only give the Sales team the most qualified leads.
C. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.
D. Create lead nurturing programs to help the Sales team nurture leads until their deals close.

Answer: B

NEW QUESTION # 174
......

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