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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Tracking, Reporting, and Optimization- Optimization practices
  • 1. A/B testing concepts
    • 2. Deliverability best practices
      - Analytics and reporting
      • 1. Email tracking metrics
        • 2. Campaign performance analysis
          Topic 2: Email Marketing and Content Creation- Personalization and dynamic content
          • 1. Dynamic content rules
            • 2. AMPscript basics
              - Email Studio capabilities
              • 1. Email design and content building
                • 2. Content Builder assets and management
                  Topic 3: Marketing Cloud Core Concepts- Customer engagement fundamentals
                  • 1. Data model concepts (Contacts, Subscribers, Leads)
                    • 2. Marketing Cloud architecture overview
                      Topic 4: Data Management and Integration- Integration concepts
                      • 1. Salesforce CRM integration
                        • 2. API integrations
                          - Data Extensions and Contact Builder
                          • 1. Data modeling and relationships
                            • 2. Import and extract activities
                              Topic 5: Automation and Journey Orchestration- Journey Builder
                              • 1. Decision splits and engagement steps
                                • 2. Journey configuration and entry sources
                                  - Automation Studio
                                  • 1. Data extension automation processes
                                    • 2. Automation workflows

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                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q17-Q22):

                                      NEW QUESTION # 17
                                      What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement?

                                      Answer: A


                                      NEW QUESTION # 18
                                      Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.

                                      Answer: D

                                      Explanation:
                                      The Web Analytics Connector is Salesforce ' s native product for capturing website behavioral events - page views, purchases, and other on-site interactions - and making that data available as a Journey Builder entry event source, allowing contacts who complete a specific behavior (in this case, a purchase without a subsequent review) to be automatically evaluated and injected into a journey based on that real website activity. This is precisely the native, purpose-built pathway for behavior-triggered journey entry driven by web analytics events, matching the stated requirement to have Journey Builder ' automatically inject ' qualifying contacts. Google Analytics 360 (B) is a third-party analytics platform; while it can track similar on- site behavior, it does not natively integrate as a documented Journey Builder entry event source in the way the Web Analytics Connector does. Data Studio (C) is not a Salesforce Marketing Cloud product name relevant to this ecosystem. Audience Studio (D) is Salesforce ' s data management platform (DMP), oriented toward broader audience segmentation and activation across paid media channels, not toward capturing individual on- site purchase/review behavior for direct journey-entry triggering. Consultants should map any ' trigger a journey based on specific website behavior ' requirement directly to the Web Analytics Connector. Reference:
                                      Web Analytics Connector, Journey Builder Entry Events.


                                      NEW QUESTION # 19
                                      A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?

                                      Answer: D

                                      Explanation:
                                      Tracking Extract Activity allows the extraction of bounced or held subscribers' data (bounce reasons like "Held").
                                      File Transfer Activity moves the extracted file into the Import directory.
                                      Import Activity loads the file into a Data Extension, which can then be used as the entry source for a re-engagement journey via SMS.


                                      NEW QUESTION # 20
                                      LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
                                      What could be the explanation for this experience?

                                      Answer: B


                                      NEW QUESTION # 21
                                      What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

                                      Answer: D


                                      NEW QUESTION # 22
                                      ......

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