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| Section | Objectives |
|---|
| Topic 1: Tracking, Reporting, and Optimization | - Optimization practices
- 1. A/B testing concepts
- 2. Deliverability best practices
- Analytics and reporting
- 1. Email tracking metrics
- 2. Campaign performance analysis
|
| Topic 2: Email Marketing and Content Creation | - Personalization and dynamic content
- 1. Dynamic content rules
- 2. AMPscript basics
- Email Studio capabilities
- 1. Email design and content building
- 2. Content Builder assets and management
|
| Topic 3: Marketing Cloud Core Concepts | - Customer engagement fundamentals
- 1. Data model concepts (Contacts, Subscribers, Leads)
- 2. Marketing Cloud architecture overview
|
| Topic 4: Data Management and Integration | - Integration concepts
- 1. Salesforce CRM integration
- 2. API integrations
- Data Extensions and Contact Builder
- 1. Data modeling and relationships
- 2. Import and extract activities
|
| Topic 5: Automation and Journey Orchestration | - Journey Builder
- 1. Decision splits and engagement steps
- 2. Journey configuration and entry sources
- Automation Studio
- 1. Data extension automation processes
- 2. Automation workflows
|
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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q17-Q22):
NEW QUESTION # 17
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement?
- A. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
- B. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
- C. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
- D. You can only create 50 custom fields in Marketing Cloud Account Engagement.
Answer: A
NEW QUESTION # 18
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
- A. Google Analytics 360
- B. Audience Studio
- C. Data Studio
- D. Web Analytics Connector
Answer: D
Explanation:
The Web Analytics Connector is Salesforce ' s native product for capturing website behavioral events - page views, purchases, and other on-site interactions - and making that data available as a Journey Builder entry event source, allowing contacts who complete a specific behavior (in this case, a purchase without a subsequent review) to be automatically evaluated and injected into a journey based on that real website activity. This is precisely the native, purpose-built pathway for behavior-triggered journey entry driven by web analytics events, matching the stated requirement to have Journey Builder ' automatically inject ' qualifying contacts. Google Analytics 360 (B) is a third-party analytics platform; while it can track similar on- site behavior, it does not natively integrate as a documented Journey Builder entry event source in the way the Web Analytics Connector does. Data Studio (C) is not a Salesforce Marketing Cloud product name relevant to this ecosystem. Audience Studio (D) is Salesforce ' s data management platform (DMP), oriented toward broader audience segmentation and activation across paid media channels, not toward capturing individual on- site purchase/review behavior for direct journey-entry triggering. Consultants should map any ' trigger a journey based on specific website behavior ' requirement directly to the Web Analytics Connector. Reference:
Web Analytics Connector, Journey Builder Entry Events.
NEW QUESTION # 19
A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time due to Held status within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address. What should a consultant recommend to meet the criteria?
- A. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
- B. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
- C. Use Data Extension Extract and Import activities from Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder.
- D. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
Answer: D
Explanation:
Tracking Extract Activity allows the extraction of bounced or held subscribers' data (bounce reasons like "Held").
File Transfer Activity moves the extracted file into the Import directory.
Import Activity loads the file into a Data Extension, which can then be used as the entry source for a re-engagement journey via SMS.
NEW QUESTION # 20
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0".
What could be the explanation for this experience?
- A. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
- B. The campaign is not a connected campaign so the data is not syncing.
- C. The data hasn't been refreshed in 24 hours so the values haven't been updated.
- D. The engagement with those assets happened before the fields were added to the page layouts.
Answer: B
NEW QUESTION # 21
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
- A. Progressive Profiling
- B. ReCAPTCHA
- C. "Not you?" Link
- D. Kiosk/Data Entry Mode
Answer: D
NEW QUESTION # 22
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