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| Section | Weight | Objectives |
|---|---|---|
| Reporting, Metrics and Analytics | 11% | - Design and configure reports and dashboards - Interpret campaign performance and engagement metrics - Use B2B Marketing Analytics and Engagement History |
| Account Configuration | 20% | - Manage business units, user roles, and permissions - Configure account settings, security, and governance - Implement data management and compliance policies - Set up Salesforce Connector and data synchronization |
| Automating Business Processes | 17% | - Design and build automation rules, drip programs, and engagement programs - Configure segmentation, dynamic content, and personalization - Optimize workflows and campaign logic |
| Email Marketing | 10% | - Apply email marketing best practices and deliverability standards - Manage templates, assets, and content libraries - Design compliant and effective email campaigns |
| Lead Management | 14% | - Implement prospect lifecycle management strategies - Design lead qualification, routing, and handoff processes - Develop lead scoring and grading models |
| Sales Emails and Alerts | 3% | - Configure Salesforce Engage and sales notifications - Enable sales and marketing alignment |
| Evaluation and Strategy | 17% | - Assess existing systems and integration points - Analyze customer requirements and business objectives - Recommend solution architecture and implementation roadmap |
| Personalizing the Prospect Experience | 8% | - Create personalized experiences across channels - Use dynamic content and custom assets - Ensure consent and data privacy compliance |
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NEW QUESTION # 74
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
Answer: C
NEW QUESTION # 75
LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site. Which sequence of steps should the Marketing Cloud Account Engagement Administrator take to automate this process?
Answer: D
NEW QUESTION # 76
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers
Answer: C,D
NEW QUESTION # 77
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users.
In a round robin fashion:
* Completed the "Product Interest" form
* A score higher than 100
* A grade higher than a C
* Is a member of the "Target Account" list
What should LenoxSoft use to accomplish this business requirement?
Answer: B
NEW QUESTION # 78
Which one is Marketing Cloud Account Engagement Event Connector
Answer: A
NEW QUESTION # 79
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