AP-212認証試験、AP-212日本語版対応参考書

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Salesforce AP-212 Exam Syllabus Topics:

SectionObjectives
Engagement and Promotions- Campaign and promotion setup
  • 1. Targeted loyalty promotions
    • 2. Event-based rewards triggers
      Reporting and Analytics- Loyalty performance tracking
      • 1. Member behavior insights
        • 2. Dashboards and reports
          Member and Account Management- Member enrollment and profiles
          • 1. Account linking and identity management
            • 2. Member status tracking
              Data Model and Integration- Loyalty data architecture
              • 1. Integration with Salesforce platform services
                • 2. Standard objects and relationships
                  Loyalty Management Fundamentals- Core concepts of loyalty programs
                  • 1. Member lifecycle management
                    • 2. Points, tiers, and rewards model
                      Program Setup and Configuration- Tier management
                      • 1. Tier qualification rules
                        • 2. Tier benefits assignment
                          - Loyalty program structure
                          • 1. Redemption rules configuration
                            • 2. Earning rules configuration

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                              Salesforce Loyalty Management Accredited Professional 認定 AP-212 試験問題 (Q34-Q39):

                              質問 # 34
                              A total group wants to implement a Loyalty program that gives its members points based on the numbers of nights per stay each time members visit one of its hotels.
                              Once a customer reaches 1000 points, members can redeem points with any hotel within the hotel group. The points can be converted to cover the cost of one night's stay on the next visit. The hotel group hopes this incentive will encourage its members to book more frequently, increasing revenue.
                              Which type of currency should a Loyalty Consultant use to set up the Loyalty program to accomplish the hotel group's goals?

                              正解:A

                              解説:
                              To accomplish the hotel group's goals, a Loyalty Consultant should use Non-Qualifying Points as the currency type for the Loyalty program. Non-Qualifying Points are ideal for rewards that do not contribute to tier progression but can be redeemed for benefits, such as a free night's stay. This setup allows members to earn points based on their stays, which can then be redeemed for rewards within the hotel group, encouraging more frequent bookings and enhancing member loyalty.


                              質問 # 35
                              Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
                              Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?

                              正解:A

                              解説:
                              To integrate Salesforce Marketing Cloud with Loyalty Management with minimal development effort, the recommended approach is:
                              * Option D: Installing and configuring Marketing Cloud Connect. This tool facilitates seamless integration between Salesforce CRM platforms, including Loyalty Management, and Salesforce Marketing Cloud, enabling the synchronization of data and the automation of personalized email campaigns to Loyalty Program members.


                              質問 # 36
                              Loyalty Management enables the onboarding and managing of cross-industry program partners to increase member engagement with the Loyalty program. The consultant needs to add a program partner.
                              Which fields are required to set up a partner?

                              正解:C

                              解説:
                              When adding a program partner in Salesforce Loyalty Management, the required fields include:
                              * Name, Program, Program Partnership Category, Type, Billing Type (B): This combination of fields ensures that a program partner is properly defined and categorized within the Loyalty Management system.
                              * Name: Identifies the partner within the loyalty program.
                              * Program: Links the partner to a specific loyalty program.
                              * Program Partnership Category: Categorizes the partner according to the nature of the partnership (e.g., accrual, redemption).
                              * Type: Defines the nature of the partnership, such as whether the partner is involved in point accrual, redemption, or both.
                              * Billing Type: Specifies how the partner is billed, which could be related to transaction fees, membership fees, or other financial arrangements.
                              Options A, C, and D include fields like "Partnership Start Data," "Industry," and "Status," which, while important, are not the core required fields for initially setting up a program partner in Salesforce Loyalty Management.
                              Salesforce Loyalty Management documentation provides comprehensive details on setting up program partners, including the required fields and best practices for managing partnerships to enhance member engagement and program value.


                              質問 # 37
                              A Loyalty member has achieved enough points for Gold tier status; however, the member reports some benefits are missing.
                              What should the Administrator do to troubleshoot and correct the error?

                              正解:B

                              解説:
                              To troubleshoot and correct the issue of a Loyalty member missing benefits despite achieving Gold tier status, the Administrator should first confirm that the member is assigned to the correct tier and that the tier includes the expected benefits. This involves checking the member's tier assignment within the Loyalty Program to ensure it reflects their Gold status and reviewing the associated tier benefits to confirm they are correctly configured and active. This step is crucial in identifying any discrepancies or issues in tier assignment or benefit configuration that may be causing the member to miss out on their entitled benefits.


                              質問 # 38
                              Universal Containers has created a new Loyalty Member Portal for a second Loyalty Program that they have recently launched. A member of the first program has enrolled in the second program and has decided to use the same login for both Loyalty Member Portals. The user cannot access the new Loyalty Member Portal.
                              How can the Loyalty Administrator verify why the user cannot access the second Loyalty Member Portal?

                              正解:B

                              解説:
                              When a user cannot access a Loyalty Member Portal, the Loyalty Administrator can verify the issue by checking if the user profile has access to the new portal1. This can be done through Workspaces1. The Salesforce admin enables Loyalty Management in the org and users can create profiles and assign permissions to access the loyalty application as appropriate2. If the user profile does not have the necessary permissions, they will not be able to access the portal12. Therefore, it's important to ensure that the user profile has the correct permissions for the new Loyalty Member Portal12.


                              質問 # 39
                              ......

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