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Adobe AD0-E408 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Configuring, Executing, and Managing50%- Experience creation and management
  • 1. Form-Based Experience Composer
    • 2. Visual Experience Composer (VEC)
      • 3. Activity workflow in Adobe Target
        - Testing and activity types
        • 1. A/B testing activities
          • 2. Multivariate Testing (MVT)
            • 3. Recommendations activities
              • 4. Automated Personalization (AP)
                • 5. Experience Targeting (XT)
                  - Audience and activity management
                  • 1. Create and manage audiences
                    • 2. QA and troubleshooting activities
                      • 3. Set goals and activity settings
                        Topic 2: Planning and Strategy31%- Audience and testing strategy
                        • 1. Assess audience requirements
                          • 2. Understand variables impacting activities
                            - Business KPI identification and analysis
                            • 1. Identify optimization opportunities from KPI/data scenarios
                              • 2. Identify business KPIs
                                • 3. Define primary and secondary success metrics
                                  • 4. Construct test hypotheses
                                    Topic 3: Troubleshooting8%- Measurement and reporting issues
                                    • 1. Reporting discrepancies
                                      • 2. Metric validation
                                        - Activity and implementation issues
                                        • 1. Debugging tools (e.g., Experience Cloud Debugger)
                                          • 2. Activity qualification issues
                                            Topic 4: Analyzing and Reporting16%- Advanced reporting
                                            • 1. Automated Personalization reporting
                                              • 2. Multivariate test reporting
                                                • 3. Experience performance reports
                                                  - Reporting fundamentals
                                                  • 1. Report configuration settings
                                                    • 2. A/B testing best practices
                                                      • 3. Sample size calculator usage

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                                                        Adobe Target Business Practitioner Professional Sample Questions (Q78-Q83):

                                                        NEW QUESTION # 78
                                                        Which action is required to ensure multiple activities using the same audience do not conflict?

                                                        Answer: A


                                                        NEW QUESTION # 79
                                                        What is the primary purpose of conducting QA on an Adobe Target activity before launching it?

                                                        Answer: D


                                                        NEW QUESTION # 80
                                                        What are key steps when creating an A/B Test in Adobe Target? (Select two.)

                                                        Answer: A,C


                                                        NEW QUESTION # 81
                                                        Which situation causes a preset to become invalid?

                                                        Answer: D


                                                        NEW QUESTION # 82
                                                        Which elements should a test hypothesis include? (Select two.)

                                                        Answer: A,D


                                                        NEW QUESTION # 83
                                                        ......

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