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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionObjectives
Tracking, Reporting, and Optimization- Optimization practices
  • 1. Deliverability best practices
    • 2. A/B testing concepts
      - Analytics and reporting
      • 1. Email tracking metrics
        • 2. Campaign performance analysis
          Email Marketing and Content Creation- Email Studio capabilities
          • 1. Content Builder assets and management
            • 2. Email design and content building
              - Personalization and dynamic content
              • 1. AMPscript basics
                • 2. Dynamic content rules
                  Automation and Journey Orchestration- Automation Studio
                  • 1. Data extension automation processes
                    • 2. Automation workflows
                      - Journey Builder
                      • 1. Journey configuration and entry sources
                        • 2. Decision splits and engagement steps
                          Marketing Cloud Core Concepts- Customer engagement fundamentals
                          • 1. Marketing Cloud architecture overview
                            • 2. Data model concepts (Contacts, Subscribers, Leads)
                              Data Management and Integration- Data Extensions and Contact Builder
                              • 1. Data modeling and relationships
                                • 2. Import and extract activities
                                  - Integration concepts
                                  • 1. API integrations
                                    • 2. Salesforce CRM integration

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                                      Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q56-Q61):

                                      NEW QUESTION # 56
                                      Select available Social Media Connectors

                                      Answer: B,D


                                      NEW QUESTION # 57
                                      A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

                                      Answer: A

                                      Explanation:
                                      The Salesforce Data Entry Source allows you to trigger journeys based on new or updated Salesforce records.
                                      Since you are trying to trigger based on new contacts (and Contacts are tied to Accounts in B2B), you would configure the journey to listen for Contact creation or update events.


                                      NEW QUESTION # 58
                                      What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
                                      Choose 3 answers

                                      Answer: B,C,D


                                      NEW QUESTION # 59
                                      Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes should they make?

                                      Answer: A

                                      Explanation:
                                      When disconnecting and reconnecting instances in a Multi-Org setup, it's mandatory to first remove all user mappings, attribute mappings, and tracking subscriptions associated with the sandbox. This is necessary to cleanly connect the new (production) instance without conflicts.


                                      NEW QUESTION # 60
                                      Marketing Cloud Account Engagement's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include

                                      Answer: A,B,C,D,E,F,G


                                      NEW QUESTION # 61
                                      ......

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