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Oracle 1Z0-1032-26 Exam Syllabus Topics:

Section	Objectives
Topic 1: Analytics and Reporting	- Campaign performance analysis 1. Email engagement metrics 2. Reports and dashboards 3. A/B testing analysis
Topic 2: Message Design and Content	- Email and template design 1. Template creation and management 2. Dynamic content and personalization 3. Content testing and validation
Topic 3: Responsys Platform Overview	- Core Architecture and Components 1. Navigation and setup basics 2. Responsys account structure 3. User roles and permissions
Topic 4: Automation and Orchestration	- Marketing automation workflows 1. Event-based triggers 2. Program Designer usage 3. Journey optimization
Topic 5: Deliverability and Compliance	- Email deliverability management 1. Sender reputation management 2. Spam compliance and regulations 3. Unsubscribe and preference handling
Topic 6: Campaign Management	- Campaign creation and configuration 1. Scheduling and activation 2. Email campaign setup 3. Multichannel campaign orchestration
Topic 7: Audience Management	- Data management and segmentation 1. Data imports and integrations 2. Profile lists and extensions 3. Segmentation rules and filters

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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions (Q29-Q34):

NEW QUESTION # 29
You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A. Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
B. Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
C. Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
D. Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

Answer: A

NEW QUESTION # 30
You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaign requirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A. Navigate to the Workbook and click the Validate button.
B. Navigate to the Version Test screen and click the Workbook button.
C. Navigate to the Workbook and click the EMD button.
D. Navigate to the Workbook and click the Version Test button.

Answer: D

NEW QUESTION # 31
Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

A. Event Date = August 1, 2016
B. Live Date - August 1, 2016
C. Sent Date = August 1, 2016
D. Sent Date = August 1 to August 2, 2016
E. Interval Date = August 1, 2016 plus one day

Answer: B

NEW QUESTION # 32
Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A. Recipient deletes a promotional email from the inbox.
B. Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
C. Recipient selects a Reply-to unsubscribe in a promotional email.
D. Recipient inbox is full, so the promotional email is rejected by the server.
E. Recipient registers a SPAM complaint for an email.

Answer: C,D,E

NEW QUESTION # 33
Your profile list is named CONTACTS. Your supplemental table is ORDERS with a Data Extraction Key of CUSTOMER_ID_ and a Primary Key of ORDER_ID, with TOTAL_ORDER_DOLLARS as a column. You design a campaign to display the ORDER_ID and TOTAL_ORDER_DOLLARS with a default value of 0 (zero) from the ORDERS table for each recipient in the target audience from your CONTACTS list.
What happens if there are multiple matches (more than one ORDER_ID) for a CUSTOMER_ID?

A. During the campaign worklist build, Responsys will pause and ask you to select the correct record to use for the campaign personalization.
B. The campaign launch will error out when Responsys detects multiple matches with the CONTACI'S list from the ORDERS table.
C. Because multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, no matching values will be pulled at all, and the default value of 0 (zero) will be used for every email generated.
D. When multiple matches with a record in the CONTACTS list exist in the ORDERS supplemental table, the first found match will be used in the campaign.

Answer: C

NEW QUESTION # 34
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