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DAMA DQ-1220: Data Quality Exam is a valuable credential for individuals and organizations interested in data quality. As more companies rely on data to make strategic decisions, the demand for qualified data quality professionals will continue to grow. Passing the exam is a testament to a candidate's knowledge and skills in this critical area of data management, and can enhance their career prospects as well as benefit their organizations.

DAMA Data Quality Sample Questions (Q118-Q123):

NEW QUESTION # 118
An MDM hub receives three customer records that have been confirmed to represent the same person. Before creating the mastered representation, what process determines which source values should populate each attribute?

Answer: A

Explanation:
The process is Survivorship. After records have been matched and determined to represent the same entity, survivorship rules determine which attribute values should populate the mastered or preferred representation.
For example, the organization may select the most recently verified telephone number, prioritize a government-verified legal name, or prefer addresses originating from a designated Customer Relationship Management system. Different attributes can use different survivorship rules.
Survivorship is not simply "choose the newest value." The appropriate method may consider source trust, verification status, recency, completeness, confidence scores, stewardship decisions, or combinations of these factors.
The rules must be governed because they determine what the organization subsequently treats as trusted master data. Metadata should record the rule, selected source, lineage, and effective date so the mastered record remains explainable.
DAMA identifies Reference and Master Data Management as responsible for maintaining consistency in core entities such as customers, products, and locations and for supporting trusted shared information.
The Data Quality dimensions involved commonly include Accuracy, Consistency, Currency, Completeness, and Uniqueness.
Reference Topics: DAMA-DMBOK2 Chapter 10 - Master Data Management; Matching; Survivorship; Golden Record; Chapter 13 - Consistency and Accuracy.


NEW QUESTION # 119
Examples of transformation include:

Answer: B

Explanation:
Data transformation includes operations such as format changes, structural changes, semantic conversion, de- duplication, and re-ordering. These activities modify source information so that it conforms to the syntactic, structural, or semantic requirements of a target environment.
A format transformation may convert dates from DD/MM/YYYY to an ISO representation. Structural transformation may split, combine, flatten, or restructure attributes. Semantic conversion changes representation while preserving intended meaning-for example, translating a source status code into the standardized enterprise code. De-duplication identifies multiple records representing the same real-world entity, while re-ordering changes the sequence or organization of records or attributes. The listed combination aligns directly with DAMA-oriented transformation guidance.
The distinction from the distractors is important. Organizational change, infrastructure replacement, or application modernization may trigger data transformation, but they are not themselves data-transformation techniques. "Re-duplication" is also inconsistent with the objective of improving integrated datasets.
Transformation is strongly connected to Data Quality. Poorly specified conversion rules can create invalid values, truncate data, introduce semantic inconsistencies, or produce duplicate entities. Consequently, transformations should be documented through mappings and metadata, tested against quality rules, reconciled with source totals, and monitored for exceptions.
Reference Topics: DAMA-DMBOK2 Chapter 8 - Transformation and Mapping; ETL/ELT; Chapter 13 - Standardization, Cleansing, De-duplication and Validation.


NEW QUESTION # 120
A Data Quality rule has been implemented and the defect rate has fallen below the agreed threshold. What activity should continue?

Answer: A

Explanation:
The organization should continue monitoring the quality metric. A successful remediation does not guarantee that the underlying process will remain controlled indefinitely.
Systems change, source applications are upgraded, personnel and suppliers change, reference values evolve, interfaces are modified, and business rules are revised. Any of these events can cause previously corrected defects to reappear.
A mature Data Quality lifecycle therefore treats improvement as continuous rather than as a one-time cleansing exercise. DAMA's revision of Chapter 13 specifically clarifies the Data Quality Improvement Lifecycle and links it to established continuous-improvement cycles.
Monitoring should confirm that the result remains within agreed thresholds and should provide trend information so deterioration can be detected before it creates significant business impact.
The frequency of monitoring may be reduced after a process demonstrates sustained stability, but the decision should be risk-based. Critical Data Elements generally justify stronger ongoing oversight.
The rule, threshold, owner, and measurement method should remain documented as metadata.
Reference Topics: DAMA-DMBOK2 Chapter 13 - Monitoring; Control; Continuous Improvement; Metrics; Thresholds; Data Quality Scorecards.


NEW QUESTION # 121
Which of the following activities is NOT a way that enterprise data architecture influences the scope boundaries of projects?

Answer: E

Explanation:
Ensuring enterprise business processes are effectively documented is not primarily a Data Architecture mechanism for defining project scope boundaries. That responsibility belongs more directly to Business Architecture, process management, and business-analysis disciplines.
DAMA-DMBOK2 explains that Enterprise Data Architecture influences projects by defining enterprise data requirements, reviewing project data designs, determining lineage impacts, controlling unnecessary replication, enforcing Data Architecture standards, and guiding technology and renewal decisions.
Consequently, options A, B, D, and E all represent valid ways architecture can constrain or guide project scope. A design review checks that local solutions remain compatible with enterprise strategy. Standards prevent individual projects from creating incompatible structures. Replication controls limit uncontrolled proliferation of redundant data. Enterprise data requirements ensure that projects account for information needs beyond their immediate application boundaries.
Documenting business processes remains important because processes produce and consume data, but comprehensive process documentation is not itself a primary Enterprise Data Architecture scope-control activity.
From a Data Quality perspective, architectural influence prevents project-level decisions from creating duplicated authoritative sources, inconsistent definitions, undocumented lineage, or uncontrolled transformations.
Reference Topics: DAMA-DMBOK2 Chapter 4 - Manage Enterprise Requirements within Projects; Architecture Governance; Project Scope Boundaries; Data Replication; Chapter 13 - Consistency and Lineage.


NEW QUESTION # 122
The goals of data storage and operations are:

Answer: B

Explanation:
DAMA-DMBOK2 states three principal goals for Data Storage and Operations: managing data availability throughout the lifecycle, ensuring the integrity of data assets, and managing the performance of data transactions. Option A corresponds directly to those goals.
Availability means that required data and database services are accessible when business processes need them. This requires capacity planning, backup and recovery, business continuity, monitoring, and resilient infrastructure.
Integrity means protecting data assets from corruption or inappropriate alteration and maintaining reliable technical structures. Operational controls such as recovery procedures, transaction management, and controlled changes contribute directly to integrity.
Performance concerns the efficiency and responsiveness of database transactions and related storage operations. Capacity, cache behaviour, indexing, workload patterns, and system resources must therefore be monitored.
Glossary management belongs primarily to Metadata Management, while authorized access is principally a Data Security responsibility. User experience is not one of the stated core objectives for this knowledge area.
The relationship to Data Quality is direct: technically corrupted or unavailable information cannot be fit for purpose even when its business definitions are correct.
Reference Topics: DAMA-DMBOK2 Chapter 6 - Goals and Principles of Data Storage and Operations; Availability; Integrity; Performance; Chapter 13 - Data Reliability and Timeliness.


NEW QUESTION # 123
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