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Microsoft MB-280 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Manage Overlapping Identities and Unify Customer Profiles	15-20%	- Manage unified profiles 1. Review and resolve identity conflicts 2. Configure confidence scoring for merged profiles 3. Validate unified customer profiles - Configure identity resolution 1. Manage identity relationships and graphs 2. Configure deduplication and merging rules 3. Configure identity matching rules and thresholds
Topic 2: Configure Insights and Customer Card	10-15%	- Configure subscriptions and alerts 1. Configure threshold-based alerts 2. Configure automated subscriptions 3. Configure notification preferences - Configure customer insights card 1. Configure card components and layout 2. Configure card visibility and permissions 3. Configure real-time and batch insights
Topic 3: Create and Configure Segments and Measures	25-30%	- Create and configure measures 1. Create measures using calculations and aggregations 2. Configure metric hierarchies 3. Create computed attributes and measures - Create and configure customer segments 1. Configure dynamic and static segments 2. Create segment definitions using conditions and combinations 3. Create segments based on customer activities and attributes
Topic 4: Configure Customer Data Privacy Settings and Establish Data Policies	20-25%	- Configure customer profile configuration 1. Configure consent and preference settings 2. Configure unified customer profile schema 3. Configure customer identifier and primary key settings - Configure data policies 1. Implement data masking and anonymization 2. Configure data retention and lifecycle policies 3. Configure data policies for compliance requirements
Topic 5: Configure Data Ingestion	20-25%	- Configure data sources and connectors 1. Configure custom data sources 2. Configure data import schedules and mappings 3. Configure Microsoft connectors for data ingestion - Manage data transformations 1. Configure data mapping and field transformations 2. Configure data enrichment processes 3. Validate and monitor data quality during ingestion

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Microsoft Dynamics 365 Customer Experience Analyst Sample Questions (Q103-Q108):

NEW QUESTION # 103
What must be configured before enabling Server-Side Sync for a user's mailbox?

A. Mailbox Record
B. Business Process Flows
C. Marketing Lists
D. Security Role Settings

Answer: A

NEW QUESTION # 104
Hotspot Question
You are a Dynamics 365 Sales consultant for a food service company. The company caters meals for client companies.
The company wants to set up a product bundle so that the sales staff does not forget items when they create an opportunity.
The lunch bundle is created at $200.00. It will include the following.

You need to explain how the sales staff should manage the product bundle in the opportunity.
What should they do for each scenario? To answer, select the appropriate options in the answer area.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
Determine the price of the product bundle: Add the prices of sandwiches, napkins, and sodas.
Increase the number of sodas at no additional charge: Increase the quantity of sodas in the line item.
Increase the number of sandwiches and charge the price list price for each additional sandwich:
Increase the quantity of sandwiches in the line item.

NEW QUESTION # 105
Drag and Drop Question
A company must decide whether to use push notifications or assistant cards in the Dynamics 365 Sales mobile app.
You need to recommend which functionality the company should use based on its scenarios.
Which functionalities should you recommend? To answer, move the appropriate functionalities to the correct requirements. Each functionality may be used once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
Must be able to specify individual recipients - Push notifications
Push notifications allow specifying individual recipients, ensuring that only selected users receive real-time alerts directly on their mobile devices.
Supported by both the Sales mobile app and Sales Hub - Insight cards
Insight cards (also known as assistant cards) are supported in both the Sales mobile app and Sales Hub, providing contextual insights and reminders within the Dynamics 365 environment.

NEW QUESTION # 106
You are implementing Dynamics 365 Customer Insights - Data as the company ' s Customer Data Platform.
You set up the data sources and start the unification process. You need to identify the primary table within the Matching conditions page.
Which two criteria should you use to determine the primary table? Each correct answer presents a complete solution. Choose two. NOTE: Each correct selection is worth one point.

A. Choose the table that has several attributes in common with other tables.
B. Choose the Dynamics 365 contact\ab\e when this is available as the data source.
C. Choose the table that has the most related tables.
D. Choose the table with the most complete and reliable profile data about your customers.

Answer: B,D

Explanation:
When determining the primary table in Customer Insights during the unification process, the goal is to choose the table that provides the most robust and accurate customer profile information.
Criterion A is crucial because having complete and reliable customer profile data ensures that the unified profile is accurate and comprehensive.
Criterion C is recommended by Microsoft when using Dynamics 365 data, as the contact table often serves as the primary source of customer information within the Dynamics 365 ecosystem.
While tables with many related tables or common attributes with other tables may provide supplementary information, they do not necessarily constitute the primary source for reliable customer data.
Reference: Microsoft Documentation - Data Unification Process in Customer Insights

NEW QUESTION # 107
A company uses Dynamics 365 Sales with assignment rules. The assignment rules use a segment to filter the lead records.
A sales manager wants to automatically add a series of tasks by using the same criteria as the assignment rules.
You need to create the tasks and assign the tasks to the lead records.
In which order should you perform the actions? To answer, move all actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Reference:
Add Tasks to the Sequence:
After creating the sequence, add the specific tasks that need to be automatically generated and assigned to the leads. These tasks can be calls, follow-ups, emails, etc., that need to be completed as part of the sales process.
Connect the Existing Segment to the Sequence:
Once the tasks are added, connect the sequence to the existing segment that filters the lead records based on assignment rules. This ensures that only leads within this specific segment are targeted by the sequence.
The segment is a subset of leads that meet certain criteria, and connecting it to the sequence allows for automated task assignment according to the segment's filtering rules.
Activate the Sequence:
Finally, activate the sequence to begin the automated assignment of tasks to lead records that meet the segment criteri a. Activation makes the sequence live, enabling the automated process to assign tasks to each lead as per the sequence setup.
By following these steps, the sales manager can ensure that tasks are automatically generated and assigned to leads according to the same criteria used by the assignment rules, streamlining task management for the sales team.

NEW QUESTION # 108
......

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