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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 2	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 3	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 4	Evaluation: The assessment and recommendation process is key to this topic. It covers sub-topics such as analyzing and recommending paths forward, designing strategies to identify customer needs, and staying up-to-date with marketing trends and tools.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q31-Q36):

NEW QUESTION # 31
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?

A. Send a list email to all prospects who are opted in.
B. Send an operational email to all prospects.
C. Send Engage emails to all prospect who are opted in.
D. Send an automated operational email to all prospects.

Answer: B

NEW QUESTION # 32
Which are true about Marketing Cloud Account Engagement Recycle Bin

A. If you delete a campaign, the prospects associated with the campaign remain in the system tagged with the deleted campaign
B. Content files are permanently deleted and cannot be undeleted, but they are listed in the recycle bin
C. Tags are deleted permanently and don't appear in the recycle bin
D. Admins can permanently delete prospects in the recycle bin. Marketing Cloud Account Engagement no longer tracks prospects when they're permanently deleted
E. Content files are permanently deleted and cannot be undeleted and they are not listed in the recycle bin
F. A deleted prospect is restored when the Salesforce record it's syncing with is undeleted
G. Items in the recycle bin don't count toward usage limits

Answer: A,B,C,D,G

NEW QUESTION # 33
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:

A. Form Report: Impressions
B. Form Report: Conversions
C. Lifecycle Report: New Prospects Created
D. Form Report: Submissions

Answer: B,C

NEW QUESTION # 34
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
B. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
C. Configure the Salesforce custom object to relate to th< account, lead, or contact
D. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

Answer: C

NEW QUESTION # 35
How many variations of Dynamic Content it is possible to create

A. 0
B. A-C (3)
C. A-Z (25)
D. A/B (2)

Answer: C

NEW QUESTION # 36
......

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