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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:

SectionObjectives
Data Management- Data extensions and data modeling
- Data imports, extracts, and synchronization
- Subscriber data management and segmentation
Email Marketing and Content- Deliverability and sender authentication
- Email content creation and personalization
Marketing Cloud Setup and Architecture- Account configuration and setup
- User roles, permissions, and security model
Analytics and Reporting- Reporting and dashboard interpretation
- Tracking and performance metrics
Automation and Journey Orchestration- Automation Studio activities
- Journey Builder design and execution
Integration and Messaging- Cross-channel messaging concepts
- API integrations and data exchange

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Salesforce Certified Marketing Cloud Consultant Sample Questions (Q75-Q80):

NEW QUESTION # 75
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?

Answer: D


NEW QUESTION # 76
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.
What should the customer have in place to ensure this solution can be implemented?

Answer: C

Explanation:
To set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud, Northern Trail Outfitters should have an external system to receive and confirm callback and subscriptions. Callbacks are notifications that Marketing Cloud sends to an external system when certain events occur, such as message failures or bounces. Subscriptions are requests that specify which events and messages an external system wants to receive callbacks for.References:https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-apis.meta/mc-apis/transactional-m


NEW QUESTION # 77
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?

Answer: A

Explanation:
Explanation
To create a task on Contact and Lead records for follow up when someone has not opened five emails in a row, a scheduled automation can be used to run a SQL query activity that selects the subscribers who meet this criteria from the _Open data view and inserts them into a data extension. The data extension can then be used as an entry source for a journey that has a task activity to create the task in Sales Cloud. References:
https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_open.htm&type=5
https://help.salesforce.com/s/articleView?id=sf.mc_jb_task_activity.htm&type=5


NEW QUESTION # 78
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts.
The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?

Answer: C


NEW QUESTION # 79
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?

Answer: C

Explanation:
Explanation
Setting up Approval Workflow and Share setting inside Marketing Cloud can be used to control what content is available to certain users and business units, what is allowed to be edited, and ensure those edits are reviewed prior to being changed. Approval Workflow allows users to submit content for approval before it can be used in messages or journeys, while Share setting allows users to share content across business units with different levels of access. References:
https://help.salesforce.com/articleView?id=sf.mc_co_approval_workflow.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_share_content_across_business_units.htm&type=5


NEW QUESTION # 80
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