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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 2	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 3	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 4	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q178-Q183):

NEW QUESTION # 178
LenoxSoft has two business units (BUs): one that operates in France and another that operates in the United States. Salesforce users speak the language that aligns to their BU, and have Salesforce user profiles specific to their respective BU (ex. "France Marketer").
What steps should the Marketing Cloud Account Engagement administrator take to align the Marketing Cloud Account Engagement user interface with the Salesforce user interface?

A. Create Marketing Cloud Account Engagement users manually and allow each user's language to be inherited from the BU's language preference in Account Settings.
B. Create Marketing Cloud Account Engagement users by importing them into Marketing Cloud Account Engagement with their language preferences included in the CSV import file.
C. Create Marketing Cloud Account Engagement users manually and set each user's language preference based on the BU and language they speak.
D. Create Marketing Cloud Account Engagement users through Salesforce User Sync in each BU and allow the user's language to be inherited from Salesforce.

Answer: D

NEW QUESTION # 179
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?

A. Delete and recreate the specific users after enabling user sync.
B. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
C. Make sure the CRM username field on user records are empty.
D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.

Answer: C

NEW QUESTION # 180
LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.
Which audience would gain the maximum benefit from receiving a guide?

A. Prospects at the top of the funnel - newly sourced from a tradeshow.
B. Prospects at the middle of the funnel - interacting with blog content only.
C. Prospects at the bottom of the funnel - actively deciding between vendors.
D. Prospects who have transitioned out of the funnel - with a recently closed deal.

Answer: A

NEW QUESTION # 181
While reviewing the Velocity section of the Pipeline Report in the B2B Marketing Analytics App, a Marketing Cloud Account Engagement administrator notices that it is taking prospects an average of 30 days to get from the Visitor stage to the Prospect stage. The admin wants to decrease this to 15 days.
What next steps should decrease the transition time?

A. Offer more conversion points for visitors such as Marketing Cloud Account Engagement forms and landing pages.
B. Refine scoring and grading models to only give the Sales team the most qualified leads.
C. Create lead nurturing programs to help the Sales team nurture leads until their deals close.
D. Improve lead qualification efficiency by using automation rules to pass leads over to Sales.

Answer: B

NEW QUESTION # 182
What access should sales and marketing users have to access embedded analytics dashboards?

A. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync
B. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned
C. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission
D. The "Analytics View Only Embedded App" permission set license

Answer: D

NEW QUESTION # 183
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