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Salesforce Marketing-Cloud-Personalization Exam Syllabus Topics:

SectionWeightObjectives
Campaigns & Experiences28%- Implement campaign triggers and targeting rules
- Configure personalization through decision logic
- Use templates and creative assets
- Create and manage in-app and mobile experiences
- Build and configure web campaigns and experiences
- Set up A/B testing and multivariate testing
Data Model & Configuration20%- Manage dataset settings and configurations
- Set up user profiles and visitor identification
- Configure data ingestion methods (API, SDK, integrations)
- Implement event data collection and tracking
- Configure business logic elements (Objects, Attributes, Catalog)
Product Overview7%- Describe how Marketing Cloud Personalization integrates with other Marketing Cloud products
- Identify use cases for Marketing Cloud Personalization
- Explain the core concepts and value of the platform
Reporting & Analytics13%- Analyze campaign effectiveness metrics
- Interpret campaign performance reports
- Configure conversion tracking
- Use built-in dashboards and analytics tools
Administration & Governance12%- Manage API access and integrations
- Implement security and data privacy controls
- Configure system settings and preferences
- Manage user roles and permissions
Audience Management20%- Configure rules-based and predictive audiences
- Build and manage segments and audiences
- Implement real-time audience segmentation
- Use affinity and behavioral data for targeting
- Create and use filters and audiences in campaigns

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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q23-Q28):

NEW QUESTION # 23
What attribute and value is passed in the event API request for returning server sidecampaigns? [check]

Answer: A


NEW QUESTION # 24
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

Answer: D

Explanation:
Interaction Studio integrates with Service Cloud to provide agents with aNext Best Offer widget. This widget leverages real-time behavioral data and machine learning to surface personalized offers.
Reference: Salesforce Interaction Studio and Service Cloud Integration Documentation.


NEW QUESTION # 25
What three components can a web developer define by pageType?

Answer: A,C,E


NEW QUESTION # 26
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?

Answer: A,B


NEW QUESTION # 27
What are the two main functions of the Event API? (select 2)

Answer: C,D


NEW QUESTION # 28
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