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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Weight	Objectives
Cross-Channel Marketing Strategies and Tactics		- Campaign planning - Multi-touch attribution - Channel selection
Einstein for Marketing Cloud	22.5%
Mobile (SMS/Push)
Ad Studio
Journey Orchestration
Leveraging Customer Data and Analytics for Personalization		- Predictive modeling - Segmentation - Data management
Interaction Studio
Social Studio
Aligning Cross-Channel Marketing with Business Objectives		- Stakeholder management - Change management - Goal setting
Integrating and Optimizing Marketing Campaigns Across Channels		- Campaign automation - Data synchronization - API integrations
Triggers
Distributed Marketing
Measuring and Reporting on Cross-Channel Marketing Performance		- KPI selection - Data visualization - Dashboarding

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q92-Q97):

NEW QUESTION # 92
What is true about Einstein Engagement Scoring (EES)?

A. EES analyzes all send data from Marketing Cloud
B. EES takes into account custom unsubscribe handling
C. EES can import historical purchase data to drive conversion predications
D. EES requires Collect Code Tracking forweb conversion predictions

Answer: C

NEW QUESTION # 93
Where are Topic Profiles configured for use in Command Center?

A. Social Studio Automate
B. Social Studio Admin
C. Social Studio Engage
D. Command Center Admin

Answer: B

NEW QUESTION # 94
Which three statements are true for MC Behavioral Triggers?

A. Collect tracking code is necessary to use Behavioral Triggers
B. Behavioral Triggers are mandatory for Commerce Cloud integrations.
C. Behavioral Triggers require a catalog of assets
D. Behavioral Triggers can be triggered from interactions with both Content and Products
E. Behavioral Triggers are not editable

Answer: A,C,D

NEW QUESTION # 95
Can Social Studio's Sentiment Model be customized? 01m 05s

A. Yes, after you have loaded your Twitter certification number.
B. No, the sentiment is driven by Einstein calculations.
C. No, this is a managed service provided by only by Salesforce.
D. Yes, customization options are available in Admin

Answer: B

NEW QUESTION # 96
Which social network(s) support lead capture in Ad Studio?

A. Facebook
B. Twitter
C. Google Adwords
D. Linkedin 2%
E. Instagram

Answer: A

NEW QUESTION # 97
......

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