Marketing-Cloud-Account-Engagement-Consultant Exam Sample Questions, Marketing-Cloud-Account-Engagement-Consultant Latest Exam Cram

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Email Marketing	18%	- Design responsive email templates - Configure email authentication (DKIM, SPF, DMARC) - Implement dynamic content and personalization - Implement preference centers and unsubscribe management - Optimize email deliverability - Create and manage subscriber lists
Topic 2: Data Management	18%	- Configure CRM sync and field mappings - Design and implement data schemas - Configure custom fields and objects - Implement data segmentation strategies - Set up duplicate management and data quality rules - Manage data imports and exports
Topic 3: Discovery and Scoping	15%	- Identify key stakeholders and decision-makers - Define project scope and success metrics - Conduct gap analysis - Assess current marketing technology stack - Understand business objectives and requirements
Topic 4: Lead Generation and Nurturing	17%	- Implement lead capture and scoring models - Design and configure landing pages and forms - Create grading rules and segmentation - Configure progressive profiling - Build nurture programs and drip campaigns
Topic 5: Automation and Campaigns	17%	- Implement multi-channel journey orchestration - Monitor and optimize automation performance - Configure CRM campaigns and campaign influences - Build automation rules and engagement programs - Create completion actions and decision points
Topic 6: Account Engagement Setup	15%	- Implement folder structure and naming conventions - Configure IP warming and deliverability settings - Set up user roles and permissions - Set up tracking and analytics configurations - Configure Business Units and security settings

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Practice Exam Questions (Desktop & Web-based)

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q52-Q57):

NEW QUESTION # 52
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?

A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
C. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
D. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs

Answer: B

NEW QUESTION # 53
How many Scoring Categories is it possible to create

A. 0
B. 1
C. 2
D. 3

Answer: B

NEW QUESTION # 54
" LenoxSoft ' s marketing team developed a cross-selling engagement studio program for customers who have
1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A. Add contacts to the program ' s Campaign as campaign members.
B. Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
C. Use the Add to Nurture action on page layouts.
D. Use the Add to List completion action on forms.

Answer: A

NEW QUESTION # 55
When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization? [Choose one answer]

A. All of the above
B. Use Marketing Cloud Account Engagement's value
C. Use Salesforce's value
D. Use the most recently updated record

Answer: A

NEW QUESTION # 56
To adapt to changes in Apple Mail Privacy Policy, what should LenoxSoft consider doing?

A. A Use the Open Rules Audit to remove opens as criteria in their automations.
B. Enable visitor filters for all customers so opens are not tracked.
C. Disable open tracking within account settings.
D. Only send emails to prospects who do not use Apple Mail.

Answer: A

NEW QUESTION # 57
......

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