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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Account Configuration	16%	- Technical setup and architecture planning - Usage governance and permission strategies - Data migration and integrity maintenance
Topic 2: Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics
Topic 3: Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Topic 4: Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Topic 5: Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Topic 6: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 7: Email Marketing	10%	- Apply email marketing standards and best practices - Optimize email content and performance - Ensure deliverability and compliance
Topic 8: Evaluation	17%	- Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q64-Q69):

NEW QUESTION # 64
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?

A. LenoxSoft uses location based scoring categories .
B. LenoxSoft must add prospect to a dynamic list
C. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
D. LenoxSoft added location based criteria

Answer: C

NEW QUESTION # 65
Select available Social Posting Connectors

A. Linkedln
B. Facebook
C. Zone
D. Instagram
E. WhatsApp
F. Twitter
G. Tumblr

Answer: A,B,F

NEW QUESTION # 66
LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Move all users to Salesforce Lightning
B. Enable "Business Unit'connector setting
C. Purchase separate Marketing Cloud Account Engagement accounts
D. Use the Marketing Cloud Account Engagement Lightning App

Answer: D

Explanation:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_sf_connector_pbus_parent.htm&type=5

NEW QUESTION # 67
It is recommended that Email Preference Center should use more than one page level depth

A. True
B. False

Answer: B

NEW QUESTION # 68
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?

A. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
B. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
C. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
D. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.

Answer: A

NEW QUESTION # 69
......

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