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Microsoft MB-280 Exam Overview:
| Certification Vendor: | Microsoft |
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| Exam Name: | Microsoft Dynamics 365 Customer Experience Analyst |
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| Exam Number: | MB-280 |
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| Passing Score: | 700/1000 |
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| Available Languages: | German, Simplified Chinese, English, Spanish, French, Korean, Japanese |
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| Exam Format: | Case studies, Scenario-based questions, Multiple response, Multiple choice |
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| Certificate Validity Period: | 1 year (renewable via Microsoft certification renewal assessment) |
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| Real Exam Qty: | 40-60 |
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| Exam Duration: | 100-120 |
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| Related Certifications: | Microsoft Certified: Power Platform Functional Consultant Associate Microsoft Certified: Dynamics 365 Sales Functional Consultant Associate |
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| Exam Price: | $165 USD (varies by region) |
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| Recommended Training: | Dynamics 365 Customer Experience training modules Microsoft Learn - MB-280 Learning Path |
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| Exam Registration: | Pearson VUE Microsoft Exams Registration Microsoft Learn MB-280 Exam Page |
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| Sample Questions: | Microsoft MB-280 Sample Questions |
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| Exam Way: | Online proctored or onsite testing center (Pearson VUE) |
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| Pre Condition: | No formal prerequisites required, but recommended experience with Dynamics 365 and basic understanding of Microsoft Dataverse and Power Platform. |
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| Official Syllabus URL: | https://learn.microsoft.com/en-us/credentials/certifications/exams/mb-280/ |
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| Topic | Details |
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| Topic 1 | - Demonstrate Dynamics 365 Customer Insights Capabilities: This section focuses on leveraging customer data to drive sales strategies through Dynamics 365 Customer Insights.
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| Topic 2 | - Implement Security and Customizations in Dynamics 365 Sales: This section addresses the implementation of security measures and customization options within Dynamics 365 Sales for Dynamics 365 Sales Professionals.
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| Topic 3 | - Configure and Customize Dataverse and Model-Driven Apps: This section covers the ability of Dynamics 365 Sales Professionals in the configuration and customization of Dataverse and model-driven apps to meet business needs.
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| Topic 4 | - Extend and Enhance Dynamics 365 Sales Capabilities: For Dynamics 365 Sales Professionals, this section evaluates the ability to extend Dynamics 365 Sales functionality and integrate it with other applications using Power Platform tools.
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| Topic 5 | - Implement the Dynamics 365 App for Outlook: This section emphasizes the integration of Dynamics 365 with Outlook to enhance productivity and streamline sales processes for Dynamics 365 Sales Professionals.
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Microsoft Dynamics 365 Customer Experience Analyst Sample Questions (Q105-Q110):
NEW QUESTION # 105
Drag and Drop Question
Your sales team has now managed to get all the email communication in place and want to take it a step further by implementing SMS channel.
You need to configure an SMS provider.
Which four actions should you perform in sequence? To answer, move the four appropriate actions from the list of actions to the answer area. Arrange the four actions in the correct order.

Answer:
Explanation:

Explanation:
Step 1: In General Settings, create a new SMS provider
First: Sign up and create an account with the SMS provider of your choice.
Step 2: Sign in to your sales app and change the area to App Settings.
Dynamics 365 Sales, Configure SMS provider
Set up the SMS provider in Dynamics 365 Sales
To set up the SMS provider number in Dynamics 365 Sales:
1. Sign in to your sales app, and in the lower-left corner of the page, go to Change area > App Settings > SMS providers.
[Step 2]
Step 3: Enter SMS provider-specific values
2. From the tool bar, select New.
3. Select the provider. Accept the Microsoft privacy statement and the provider's consent to handle opt-out commands properly. Then select Next.
4. On the Set up provider page, enter the values depending on the provider you've selected.
Then select Next. [Step 3]
Step 4: Add a unique phone number to Dynamics 365 Sales
5. On the Add phone numbers page, select New phone number.
A pane opens on the right to enter the phone number details.
6. On the Add phone number pane, enter the following details:
Phone number: Specify the SMS number that you purchased from the provider in the
<country_code><phone_number> format; for example, +12345678910. Make sure not to enter blank spaces or special characters. [Step 4] Note:
The phone number must be unique for Dynamics 365 Sales. Don't include numbers that were used to configure message features in other Dynamics 365 apps.
[Details omitted]
7. Select Add.
The phone number is added to the list of phone numbers. You can add multiple numbers for different teams and users according to your organizational requirements.
8. Select Next.
9. On the Review and finish page, review the information that you've provided for the channel and then select Done.
NEW QUESTION # 106
A company must decide whether to use push notifications or assistant cards in the Dynamics 365 Sales mobile app.
You need to recommend which functionality the company should use based on its scenarios.
Which functionalities should you recommend? To answer, move the appropriate functionalities to the correct requirements. Each functionality may be used once, more than once, or not at all. You may need to move the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:
Explanation:

NEW QUESTION # 107
You install LinkedIn Sales Navigator into Dynamics 365 Sales.
The company wants to automatically populate the LinkedIn Profile for the lead contact when following up on a lead.
You need to configure the system.
What should you do?
- A. Create a new column that has a URL format add the column to the Leads form, and paste the LinkedIn URL for leads.
- B. Add the LinkedIn Sales Navigator control to the contact form.
- C. Add a Microsoft Power BI dashboard in the Lead form.
- D. Add a control to the Last Name column on the Lead form.
Answer: D
NEW QUESTION # 108
You are working with your customer to configure duplicate detection across Leads and Accounts.
The rule must:
* find possible Contacts in the system that match the Lead that you are creating based on an exact match of both first and last name.
* exclude Inactive Contacts when presenting potential duplicates.
You need to create a new duplicate detection rule based on these requirements.
Which three actions should you perform? Each correct answer presents part of the solution. Choose three.
NOTE: Each correct selection is worth one point.
- A. Set the Base Record Type to " Lead " and Matching Record Type to " Contact. "
- B. Set the Base Record Type to " Contact " and Matching Record Type to " Lead. "
- C. Add a filter to the rule criteria to check for Status equals " Active. "
- D. Configure the setting to Exclude inactive matching records.
- E. Add two (2) rows to the rule Criteria for first name exact match and last name exact match.
Answer: A,B,E
NEW QUESTION # 109
The analytics team at your organization has created Power BI reports that enrich data about your accounts from Dynamics 365 Sales with data NOT contained in Dynamics 365 Sales.
The Power BI reports are referenced by your executive leadership as the primary source of truth about account success metrics.
Sales leadership has requested that sales users can see these insights about the accounts they have access to within Dynamics 365 Sales.
You need to enable the insights to be available to sales users in Dynamics 365 Sales.
What should you do?
- A. Embed the Power BI Dashboard as a dashboard in the Dynamics 365 Sales application.
- B. Create a dashboard in Dynamics 365 Sales that contains account data.
- C. Embed the Power BI report using contextual filtering for accounts.
- D. Provide a link to the Power BI report in the ribbon on the account form.
Answer: A
Explanation:
By embedding the Power BI Dashboard directly into the Dynamics 365 Sales application, you allow sales users to access and view the insights seamlessly within their existing workflow. This integration provides a cohesive user experience and ensures that users can see the enriched data alongside their account records.
NEW QUESTION # 110
......
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