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Salesforce MCE-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Discovery and Requirements15%- Gather business requirements
  • 1. Identify technical requirements and constraints
  • 2. Define business goals and KPIs
- Solution design
  • 1. Create a scalable solution architecture
  • 2. Map requirements to platform capabilities
Analytics and Reporting15%- Standard reports and dashboards
  • 1. Email performance and engagement metrics
  • 2. Journey and automation performance
- Advanced analytics
  • 1. ROI measurement and attribution
  • 2. Data extracts and tracking
Data Management and Segmentation20%- Data modeling
  • 1. Contact model and data relationships
  • 2. Data extensions vs. lists
- Segmentation
  • 1. Filters, queries, and SQL
  • 2. Audience targeting and exclusion
Content and Messaging15%- Email design and deliverability
  • 1. Content types and templates
  • 2. Deliverability best practices
- Multi-channel messaging
  • 1. SMS, push notifications, and other channels
  • 2. Personalization and dynamic content
Journey Builder and Automation20%- Journey Builder fundamentals
  • 1. Goal and exit criteria
  • 2. Entry sources, activities, and flows
- Automation Studio
  • 1. Automation activities and scheduling
  • 2. Data management and file transfers
Concepts of Marketing Cloud Engagement15%- Key terminology and concepts
  • 1. Marketing Cloud Engagement vs. other Marketing Cloud products
  • 2. Core concepts: journeys, messages, content, audiences
- Technical architecture
  • 1. Integration patterns with Sales/Service Cloud
  • 2. Data model and relationships

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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q27-Q32):

NEW QUESTION # 27
An Administrator imported a list of trade show attendees and added them all to the same Marketing Cloud Account Engagement campaign. A few months later, the Administrator wants to pull a one-time list of all of these attendees. How should this be accomplished?

Answer: C


NEW QUESTION # 28
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?

Answer: A


NEW QUESTION # 29
Is it possible to split Dynamic List to other Dynamic Lists?

Answer: A


NEW QUESTION # 30
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension and purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?

Answer: B,D

Explanation:
A (Use Data Designer in Contact Builder) is necessary because relationships must be created between data extensions in Contact Builder for Journey Builder to access and evaluate cross- data attributes.
B (Utilize Entry Data on a Decision Split) is required because Decision Splits use Entry Data or Contact Data attributes (made available via the relationships created).


NEW QUESTION # 31
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

Answer: C


NEW QUESTION # 32
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