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DAMA DQ-1220 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Data Quality Concepts and Principles15%- Data quality in DMBOK framework
- Definition and importance of data quality
- Data quality dimensions
Topic 2: Tools, Techniques and Implementation20%- Business value and ROI
- Data quality tools and technologies
- Data quality in lifecycle management
Topic 3: Data Quality Strategy and Governance20%- Roles and responsibilities
- Integration with data governance
- Data quality strategy and policy
Topic 4: Data Quality Improvement20%- Monitoring and continuous improvement
- Root cause analysis
- Data cleansing and standardization
Topic 5: Data Quality Assessment and Profiling25%- Data profiling techniques
- Defining quality rules and metrics
- Assessment methods and tools

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DAMA Data Quality Sample Questions (Q96-Q101):

NEW QUESTION # 96
A customer database contains postal addresses but lacks latitude and longitude. The organization adds geographic coordinates obtained from a trusted external service. This activity is an example of:

Answer: B

Explanation:
This is Data Enrichment. Enrichment enhances existing records by adding useful information derived from internal or external sources. The original postal address remains intact, while geographic coordinates are appended to make the customer record more useful for location analysis, logistics, service coverage, route planning, or segmentation.
Enrichment differs from cleansing. Cleansing corrects or standardizes defective data; enrichment adds information that was not previously present. A process may perform both-for example, standardizing an address before passing it to a geocoding service.
External enrichment introduces governance and quality considerations. The organization should assess source reliability, licensing and permitted usage, refresh frequency, match confidence, geographical precision, lineage, and whether enrichment values should be treated as authoritative or derived.
Metadata should record that latitude and longitude were obtained from an external geocoding process rather than directly supplied by the customer. Quality metrics may measure match rate, confidence, completeness, or positional accuracy.
DAMA identifies Data Quality Management as including error detection, cleansing, and enrichment strategies, while Metadata Management supports understanding of lineage, definitions, and usage.
Reference Topics: DAMA-DMBOK2 Chapter 13 - Data Enrichment; Cleansing; Profiling; Metadata Lineage; External Data Sources.


NEW QUESTION # 97
A dataset contains every required customer record, but 8% of the telephone numbers belong to different people. Which statement is correct?

Answer: D

Explanation:
The dataset can be complete while remaining inaccurate. Completeness measures whether the required records and values are present; Accuracy measures whether those values correctly represent reality.
If every customer has a telephone number, the field may achieve 100% completeness. However, if 8% of those numbers belong to other people, the values are inaccurate.
This distinction is one of the most important principles in Data Quality measurement. A populated field is not automatically trustworthy. Similarly, a syntactically valid value is not necessarily accurate.
DAMA-aligned guidance explicitly distinguishes these dimensions and notes that a complete dataset may still contain incorrect values.
The appropriate quality scorecard should therefore present completeness and accuracy separately rather than treating one as evidence of the other.
For high-risk customer contact processes, the business may define independent thresholds for both dimensions. Verification services, customer confirmation, authoritative sources, and exception handling may be needed to improve accuracy after basic completeness has already been achieved.
Reference Topics: DAMA-DMBOK2 Chapter 13 - Completeness; Accuracy; Data Quality Dimensions; Metrics; Fitness for Purpose.


NEW QUESTION # 98
Who does the DMBoK consider to be generally responsible for developing business glossary content?

Answer: D

Explanation:
DAMA-DMBOK2 assigns primary responsibility for business glossary content to Business Data Stewards.
Business Data Stewards are typically subject-matter experts who understand how data is defined, created, interpreted, and consumed within their business domain. DMBOK2 explicitly states that Data Stewards are generally responsible for business glossary content and identifies Business Data Stewards as professionals who work with stakeholders to define and control data.
A business glossary is not simply a technical dictionary. It establishes agreed business terminology, definitions, synonyms, business rules, responsible stewards, and relationships between business concepts.
This makes stewardship involvement essential because definitions must reflect operational and business meaning rather than merely database structures.
Data Architects may contribute candidate definitions and structural context from subject-area and conceptual models, but they do not generally own the business meaning. Business users provide valuable input, while Coordinating Data Stewards help reconcile definitions across domains, yet the normal accountability remains with Business Data Stewards.
This relationship is particularly important for Data Quality. Quality rules depend on unambiguous definitions of data elements. If "Customer," "Active Account," or "Order Date" has inconsistent meanings, measurements of completeness, accuracy, and validity cannot be consistently interpreted.
Reference Topics: DAMA-DMBOK2 Chapter 3 - Develop a Business Glossary; Business Data Stewardship; Metadata Management; Chapter 13 - Data Quality Rules and Business Definitions.


NEW QUESTION # 99
In Data Modelling, the generalization of the concept of person and organisation into a party enables:

Answer: A

Explanation:
The Party pattern generalizes Person and Organization under a common supertype so that both can participate consistently in shared business relationships and processes. The major benefit is that persons and organizations can act in roles in agreements, share address structures, and participate in common interaction processes, making option E correct.
For example, a Customer, Supplier, Account Holder, Employee, or Contracting Party may be either a person or an organization. Without the Party abstraction, separate relationships may need to be constructed repeatedly for Person and Organization. With Party, common concepts such as Agreement, Address, Contact Point, Role, and Interaction can reference a single generalized entity.
This is particularly relevant to Master Data Management because Party is a common enterprise modelling pattern for Customer, Supplier, and related master-data domains. It supports entity resolution while preserving distinctions between individuals and organizations through subtype structures.
From a Data Quality perspective, the approach improves consistency by reducing duplicated relationship definitions and business rules. However, governance must still establish subtype-specific requirements-for example, organization registration identifiers versus personal names and dates of birth.
The abstraction is therefore primarily about reusable semantic relationships and roles, not security concealment or faster package implementation.
Reference Topics: DAMA-DMBOK2 Chapter 5 - Data Modeling and Design; Generalization and Specialization; Party Model; Chapter 10 - Master Data; Chapter 13 - Consistency and Integrity.


NEW QUESTION # 100
The best way to manage a data architecture roadmap is by using:

Answer: A

Explanation:
Integrated strategic reviews provide the strongest mechanism for managing a Data Architecture roadmap because the roadmap must remain synchronized with enterprise strategy, business capability priorities, other architecture domains, projects, resources, and changing dependencies.
DAMA-DMBOK2 describes the Enterprise Data Architecture roadmap as the three-to-five-year path by which the target architecture becomes reality. Crucially, it states that this roadmap must be integrated into the overall Enterprise Architecture roadmap, including milestones, required resources, cost estimates, and business-capability workstreams. The roadmap should also reflect business requirements, current conditions, technical assessments, and organizational maturity.
This means roadmap management cannot sensibly be reduced to a once-a-year exercise. Strategic conditions, technology decisions, project sequencing, dependencies, and regulatory requirements may change throughout the roadmap period. Integrated reviews allow those changes to be evaluated in the context of the wider enterprise architecture rather than independently.
Senior-management support is necessary for authority and funding, while peer reviews and results evaluation are useful control activities. None, however, provides the same integrated strategic mechanism for keeping architectural direction aligned with enterprise priorities.
From a Data Quality perspective, such reviews also ensure that architecture changes preserve authoritative sources, lineage, integration controls, and enterprise quality requirements.
Reference Topics: DAMA-DMBOK2 Chapter 4 - Develop a Roadmap; Enterprise Architecture Integration; Data Dependencies; Lifecycle Reviews; Architecture Governance.


NEW QUESTION # 101
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