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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Mobile (SMS/Push)	13%	- MobileConnect features and capabilities - Mobile Studio configuration and usage - GroupConnect and WhatsApp integration - MobilePush tools and functionalities
Topic 2: Ad Studio	12%	- Integration with advertising platforms - Audience targeting and segmentation - Campaign management and optimization
Topic 3: Interaction Studio	8%	- Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management
Topic 4: Social Studio	10%	- Social analytics and reporting - Content management and moderation - Social media publishing and engagement
Topic 5: Einstein for Marketing Cloud	23%	- Einstein Engagement Scoring - AI-powered personalization and prediction - Send Time Optimization - Einstein Engagement Frequency - Einstein Copy Insights
Topic 6: Journey Orchestration	25%	- Comparison between Datorama and Google Analytics - Journey design and best practices - Reporting and performance analysis - Activities and decision splits - Entry sources and audience evaluation
Topic 7: Triggers	7%	- Event-driven automation - SOAP and REST API triggers - Data extension and trigger management

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q42-Q47):

NEW QUESTION # 42
28, Whit are the functionalities of ad studio. Select multiple.

A. tiktok user match.Ez
B. facebook advanced match.
C. myspace user match.
D. Iinkedin Company match.
E. linkedin user match.

Answer: B,D,E

NEW QUESTION # 43
How often are the Einstein Engagement Scoring scores updated for Email?

A. Hourly
B. Weekly
C. Daily
D. Monthly

Answer: C

NEW QUESTION # 44
Can Social Studio's Sentiment Model be customized? 01m 05s

A. Yes, after you have loaded your Twitter certification number.
B. Yes, customization options are available in Admin
C. No, the sentiment is driven by Einstein calculations.
D. No, this is a managed service provided by only by Salesforce.

Answer: C

NEW QUESTION # 45
Decision split using contact data not working, myorders DE with 1 to many relationship configured in attribute group. What questions you need to ask to troubleshoot. Select multiple

A. Are there any eligible matching orders for that particular contact
B. Are u using attribute to attribute comparison.
C. Is there any spelling mistake in your contact attributes.

Answer: B

NEW QUESTION # 46
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

A. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
B. It prevents both the produce message and the deli message from being triggered in both places
C. They should always be set to High Transmit Power setting
D. So that even devices with Bluetooth turned off can receive messages triggered by the beacons

Answer: B

NEW QUESTION # 47
......

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