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| Certification Vendor: | Salesforce |
|---|---|
| Exam Name: | Salesforce Certified Marketing Cloud Account Engagement Specialist |
| Exam Number: | Marketing-Cloud-Account-Engagement-Specialist |
| Real Exam Qty: | 60 |
| Passing Score: | 65% |
| Exam Format: | Scenario-based questions, Multiple choice |
| Related Certifications: | Salesforce Certified Marketing Cloud Account Engagement Consultant |
| Exam Duration: | 90 minutes |
| Certificate Validity Period: | 2 years |
| Exam Price: | $200 USD |
| Available Languages: | English |
| Recommended Training: | Salesforce Trailhead Learning Path |
| Exam Registration: | Salesforce Trailhead Academy |
| Sample Questions: | Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions |
| Exam Way: | Online proctored or in-person at authorized test centers |
| Pre Condition: | 6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows |
| Official Syllabus URL: | https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist |
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NEW QUESTION # 207
A new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement*'.
What action would occur in Marketing Cloud Account Engagement?
Answer: D
Explanation:
If a new Lead record is created in Salesforce without an email address and the Salesforce connector is set to "automatically create prospects in Marketing Cloud Account Engagement", no new prospect will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the sync will fail. The Lead record will remain in Salesforce, but it will not have a corresponding prospect in Marketing Cloud Account Engagement1. Reference: Marketing Cloud Account Engagement Sync Behavior
NEW QUESTION # 208
What does the gear icon on the prospect list allow you to do?
Answer: A,C,D
Explanation:
According to the Salesforce documentation, the actions that can be done with the gear icon on the prospect list are: B) Assign, C) Delete, and D) Edit. The gear icon is a feature that allows users to perform different actions on a prospect or a group of prospects from the Prospect List. The gear icon can be accessed from the Prospects tab in Marketing Cloud Account Engagement, and it can show different options for the selected prospect or prospects, such as assign, delete, or edit. The assign option allows the user to assign the prospect or prospects to a user, a group, or a queue. The delete option allows the user to delete the prospect or prospects from Marketing Cloud Account Engagement. The edit option allows the user to edit the prospect or prospects' information, such as name, email, or custom fields. The copy option is not an action that can be done with the gear icon on the prospect list, as it is not an available option for the prospect or prospects. Reference: Salesforce documentation
NEW QUESTION # 209
A new Lead record is created in Salesforce without an automatically email address and the Salesforce connector is set to automatically create prospects In Marketing Cloud Account Engagement.
What action will occur in Marketing Cloud Account Engagement?
Answer: D
Explanation:
According to the [Salesforce documentation], when a new lead record is created in Salesforce without an email address, and the Salesforce connector is set to automatically create prospects in Marketing Cloud Account Engagement, no new record will be created in Marketing Cloud Account Engagement. This is because email address is a required field for creating a prospect in Marketing Cloud Account Engagement, and without it, the lead record cannot be synced or matched with a prospect record. A visitor record is created only when a person visits a tracked web page, not when a lead record is created in Salesforce. A new account will not be created either, as accounts are synced from Salesforce to Marketing Cloud Account Engagement based on the account ID of the associated lead or contact record. A new prospect record will not be created, as explained above. References: [Salesforce documentation]
NEW QUESTION # 210
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts.
Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
Answer: D
Explanation:
According to the [Salesforce documentation], the best way to accomplish the scenario of sending out an email to a list of prospects that are assigned to several different sales reps, and having each prospect receive the email from their assigned rep, is to select Assigned User for the Sender of the email. This option will use the email address and name of the user who is assigned to the prospect in Salesforce or Marketing Cloud Account Engagement as the sender of the email. This way, the email will appear more personalized and relevant to the prospect, and will increase the chances of engagement and response. Selecting General User, Account Owner, or Specified User will not achieve the same result, as they will use a generic, fixed, or predefined sender for the email, regardless of the prospect's assigned user. References: [Salesforce documentation]
NEW QUESTION # 211
LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Marketing Cloud Account Engagement form report metric should be reviewed?
Answer: D
Explanation:
Explanation
To understand how many different prospects registered for their most recent webinar, LenoxSoft should review the Unique Submissions metric on the Marketing Cloud Account Engagement form report. This metric shows how many distinct prospects filled out the form, regardless of how many times they submitted it. Total Submissions shows the total number of form submissions, including duplicates. Conversions shows the percentage of form views that resulted in submissions. Total clicks shows the number of times the form was clicked, regardless of whether it was submitted or not
NEW QUESTION # 212
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