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Salesforce AP-214 Exam Syllabus Topics:

SectionObjectives
Topic 1: Cross-Channel Journey Design- Customer lifecycle orchestration
  • 1. Multi-step journey optimization
    • 2. Personalization strategies across channels
      - Journey Builder configuration
      • 1. Decision splits and engagement logic
        • 2. Entry sources and audience segmentation
          Topic 2: Email and Messaging Execution- Email Studio operations
          • 1. Content creation and AMPscript basics
            • 2. Send classification and deliverability rules
              - Multi-channel messaging
              • 1. SMS and push notification integration concepts
                • 2. Triggered and transactional messaging
                  Topic 3: Marketing Cloud Core Architecture- Data management and integration
                  • 1. API and system integrations
                    • 2. Data Extensions and relational data design
                      - Salesforce Marketing Cloud ecosystem components
                      • 1. Email Studio, Journey Builder, Automation Studio overview
                        • 2. Contact data model and Contact Builder fundamentals
                          Topic 4: Automation and Optimization- Performance measurement
                          • 1. Campaign analytics and reporting
                            • 2. A/B testing and optimization strategies
                              - Automation Studio workflows
                              • 1. Import, query, and segmentation automation
                                • 2. Scheduled vs event-driven automation

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                                  Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q56-Q61):

                                  NEW QUESTION # 56
                                  How often are Einstein Engagement Scores updated?

                                  Answer: A


                                  NEW QUESTION # 57
                                  Which step must be completed before creating audiences with
                                  Advertising Studio in order to send advertisements to Facebook,
                                  Pinterest, Google or LinkedIn platforms?

                                  Answer: B


                                  NEW QUESTION # 58
                                  How does social studio unify anonymous and known identities?

                                  Answer: A


                                  NEW QUESTION # 59
                                  How can Distributed Marketing messages be configured to use approval workflows?

                                  Answer: C


                                  NEW QUESTION # 60
                                  Which two statements are true when using Journey Data and Contact Data within Journey Builder?

                                  Answer: B,C


                                  NEW QUESTION # 61
                                  ......

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