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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Select appropriate automation tools - Design engagement programs and sequences
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Design personalized interactions - Implement consent and preference management
Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Account Configuration	16%	- Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning
Lead Management	14%	- Implement scoring and grading models - Configure lead routing and handoff processes - Design lead generation strategies
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q212-Q217):

NEW QUESTION # 212
What is true about custom redirects? [Choose two answers]

A. When a visitor converts to a prospect completion actions on a custom redirect will trigger
B. Custom redirects are great for linking to files or pages you do not host.
C. Custom redirects will continue to work if they are deleted in Marketing Cloud Account Engagement.
D. When a visitor clicks a custom redirect any completion actions associated with the custom redirect will trigger.

Answer: B,C

NEW QUESTION # 213
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?

A. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
B. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
C. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
D. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.

Answer: D

NEW QUESTION # 214
LenoxSoft is setting up a brand new Marketing Cloud Account Engagement business unit. They have identified a set of five users in Salesforce who will need to have Administrator roles in Marketing Cloud Account Engagement.
What should they do to provide these users access to Marketing Cloud Account Engagement?

A. Change each user's profile in Salesforce to the System Administrator role, which will create them as Administrator users in Marketing Cloud Account Engagement.
B. Import the users into Marketing Cloud Account Engagement and select the Administrator role on their Marketing Cloud Account Engagement user records.
C. Provide each user with a unique activation link to create their own Administrator user records in Marketing Cloud Account Engagement.
D. Add users to the Marketing Users group from Marketing Setup in Salesforce and map their user profiles to the Administrator roles.

Answer: B

NEW QUESTION # 215
"What record page layouts can the Send Engage Email button be added to?

A. User
B. Case
C. Contract
D. Opportunity

Answer: D

NEW QUESTION # 216
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers

A. Send the content via an autoresponder email with a link to download the content.
B. Using the data format drop-down, set the email validation option at the form level.
C. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
D. Prospects with invalid emails are sent an autoresponder requesting email verification.

Answer: B,D

NEW QUESTION # 217
......

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