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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 15% | - Describe the email sending process and deliverability - Explain the differences between one-time emails, autoresponders, and engagement studio emails - Describe the email rendering and validation process - Explain how to create and manage email templates - Explain how to create and manage lists - Explain how to perform A/B testing |
| Topic 2: Prospect Management | 13% | - Explain how to create and maintain prospects - Describe how to manage the Account Engagement prospect lifecycle - Explain how to build and manage prospect lists - Describe the components of a prospect record |
| Topic 3: Administration and Governance | 9% | - Explain how to configure and use the Recycle Bin - Explain the purpose and use of Connected Campaigns - Describe how to manage Account Engagement campaigns - Describe how to configure and manage visitor filters - Describe how to configure user roles and permissions |
| Topic 4: Analytics and Reporting | 11% | - Explain the difference between asset-level and prospect-level reporting - Describe how to use B2B Marketing Analytics - Explain how to analyze prospect activity - Describe the different Account Engagement reports and their use cases |
| Topic 5: Account Engagement Configuration | 10% | - Describe the relationship between Account Engagement and Salesforce - Explain how to map Account Engagement fields to Salesforce - Describe how to set up and configure the Account Engagement Lightning App - Describe the capabilities of the Account Engagement Recycle Bin - Explain the capabilities of the Salesforce Connector |
| Topic 6: Engagement Studio | 16% | - Explain how to interpret Engagement Studio reports - Describe how to create and manage Engagement Studio programs - Describe the process for testing an Engagement Studio program - Describe the components of an Engagement Studio program - Explain the purpose and benefits of Engagement Studio |
| Topic 7: Lead Generation and Qualification | 14% | - Explain how to create and manage landing pages - Explain how to create and manage forms - Explain how to use page actions - Explain the concept and process of manual syncing - Describe how to use scoring and grading to qualify leads |
| Topic 8: Marketing Automation | 12% | - Explain how to create and manage automation rules - Explain how to create and manage page actions - Explain how to create and manage completion actions - Explain how to create and manage segmentation rules |
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NEW QUESTION # 197
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field?
Choose 2 answers
Answer: A,B
Explanation:
In order to have both a Lead and a Contact field sync with the same Marketing Cloud Account Engagement prospect field, two requirements must be met. They are:
* The Lead and Contact fields must have the same API name. The API name is the unique identifier of a field in Salesforce, and it must match exactly between the Lead and Contact objects. For example, if the Lead field has an API name of Lead_Source__c, the Contact field must also have the same API name4
* The Marketing Cloud Account Engagement field must be mapped to the Salesforce field. The mapping is the connection between the fields in Account Engagement and Salesforce, and it allows the data to sync between the two systems. The mapping can be done manually or automatically, depending on the field type and the connector version
NEW QUESTION # 198
A prospect believed to be on a drip program did not receive an email. What troubleshooting step could an Administrator take to determine why the prospect did not receive the email?
Choose 3 answers
Answer: A,D,E
Explanation:
To troubleshoot why a prospect did not receive an email from a drip program, an Administrator should check the following tabs in Marketing Cloud Account Engagement:
The Audits tab to see if the prospect was on the correct lists when the email was sent. This tab shows the list membership changes and email sends for the prospect.
The Overview tab to determine whether the prospect is unmailable. This tab shows the prospect's email status, which could be opt-out, hard bounce, or do not email.
The Lists tab to determine whether the prospect is on the recipient list or any suppression lists. This tab shows the lists that the prospect belongs to, including any lists that are used to exclude prospects from receiving emails. Reference: Marketing Cloud Account Engagement Audits Tab, Marketing Cloud Account Engagement Email Statuses, Marketing Cloud Account Engagement Lists
NEW QUESTION # 199
Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers
Answer: A,B,D
Explanation:
In Engagement Studio programs within Pardot, the paths that prospects take can be defined by various triggers based on their actions or statuses. The following are valid triggers:
List membership: This trigger checks if the prospect belongs to a specific list, allowing for tailored engagements based on list segmentation.
Email open: This monitors whether a prospect has opened an email, serving as a behavioral trigger for further actions.
Custom redirect click: This trigger checks if the prospect has clicked on a custom redirect link, which is often used to track engagement with specific content or calls to action. These triggers help in dynamically steering prospects through different paths based on their interactions with marketing materials.
NEW QUESTION # 200
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
Answer: B
Explanation:
Explanation
The best way to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out, is to use a dynamic list. A dynamic list is a list that automatically adds or removes prospects based on criteria that you define. In this case, the criteria would be based on the form completion and the opt out status of the prospect. A dynamic list would also add prospects back to the list if they opt back in. The other options are not as efficient or effective as a dynamic list, as they would require manual intervention or additional automation steps
NEW QUESTION # 201
There are absolutely no restrictions on how you assign custom users abilities.
Answer: B
Explanation:
Explanation
According to the Salesforce documentation, the answer is false. There are some restrictions on how you assign custom users abilities. A custom user is a user who has a custom role assigned to them in Marketing Cloud Account Engagement. A custom role is a feature that allows users to create and assign custom permissions and access levels to other users in Marketing Cloud Account Engagement. A custom role can be created and managed by the administrator in the Admin tab in Marketing Cloud Account Engagement, and it can be assigned to new or existing users. A custom role can be assigned to a user by using different methods, such as editing an existing default role, assigning new users during the import process, or adding a batch of existing users using table actions. However, there are some restrictions on how you assign custom users abilities, such as:
* You cannot assign a custom user the ability to create or edit other users, roles, or connectors. This ability is reserved for the administrator only, and it cannot be delegated to a custom user.
* You cannot assign a custom user the ability to access or edit the data or settings of another user, unless the custom user is the manager of that user. A manager is a user who is responsible for overseeing and managing other users, and who can view and edit their data or settings. A manager can be assigned to a user in the user record, and they can have a custom role or a default role.
* You cannot assign a custom user the ability to access or edit the data or settings of a prospect, unless the custom user is the owner or the assigned user of that prospect. An owner is a user who created the prospect in Marketing Cloud Account Engagement, and who can view and edit their data or settings. An assigned user is a user who is assigned to the prospect in Marketing Cloud Account Engagement, and who can view and edit their data or settings. An owner or an assigned user can be assigned to a prospect in the prospect record, and they can have a custom role or a default role.
References: Salesforce documentation
NEW QUESTION # 202
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