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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

SectionWeightObjectives
Aligning Cross-Channel Marketing with Business Objectives- Goal setting
- Stakeholder management
- Change management
Journey Orchestration
Social Studio
Einstein for Marketing Cloud22.5%
Integrating and Optimizing Marketing Campaigns Across Channels- Campaign automation
- Data synchronization
- API integrations
Interaction Studio
Distributed Marketing
Mobile (SMS/Push)
Triggers
Cross-Channel Marketing Strategies and Tactics- Channel selection
- Multi-touch attribution
- Campaign planning
Measuring and Reporting on Cross-Channel Marketing Performance- Data visualization
- KPI selection
- Dashboarding
Leveraging Customer Data and Analytics for Personalization- Data management
- Segmentation
- Predictive modeling
Ad Studio

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q19-Q24):

NEW QUESTION # 19
What three statements are true regao1krec; Einstein Engagement Frequency (EEF)?
Choose3 answers

Answer: A,B,E


NEW QUESTION # 20
How often are the Einstein Engagement Scoring scores updated for Email?

Answer: A


NEW QUESTION # 21
Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

Answer: B


NEW QUESTION # 22
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)

Answer: A,B,D

Explanation:
* Understanding Einstein Copy Insights:
* Purpose:Einstein Copy Insights, a feature in Marketing Cloud, analyzes your subject lines to predict their performance and provide recommendations for improvement.
* Correct Statements:
* A. Frequently used phrases in subject line:Einstein Copy Insights identifies phrases that are commonly used in your subject lines and analyzes their historical performance. This helps you understand which phrases are effective and which might be overused.
* C. Emotional tone of subject line:The model assesses the emotional tone of your subject lines (e.
g., positive, negative, neutral) and correlates it with engagement rates. This helps you craft subject lines that resonate with your audience.
* D. Engagement data:This is fundamental to Einstein Copy Insights. The model analyzes historical engagement data (open rates, click-through rates) for your subject lines to identify patterns and make predictions.
* Incorrect Statement:
* B. Spelling and punctuation errors:While good spelling and punctuation are important for email deliverability and professionalism, Einstein Copy Insightsdoesn'tspecifically analyze or flag these errors. It focuses on the content and its impact on engagement.
In Summary:
Einstein Copy Insights analyzes frequently used phrases, the emotional tone of subject lines, and historical engagement data to predict subject line performance.A, C, and D are correct.


NEW QUESTION # 23
What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

Answer: D


NEW QUESTION # 24
......

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