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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:Salesforce
Exam Name:Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:Marketing-Cloud-Account-Engagement-Specialist
Exam Format:Multiple Select, Multiple Choice
Available Languages:English
Related Certifications:Salesforce Certified Marketing Cloud Engagement Administrator
Salesforce Certified Marketing Cloud Account Engagement Consultant
Real Exam Qty:60
Passing Score:68%
Certificate Validity Period:Maintenance required with each release cycle
Exam Price:USD 200
Exam Duration:105 minutes
Sample Questions:Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:Online (Proctored) or Onsite (Proctored) at a testing center
Pre Condition:Salesforce Certified Administrator credential is recommended but not required.
Official Syllabus URL:https://trailhead.salesforce.com/credentials/marketingcloudaccountengagementspecialist

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Marketing-Cloud-Account-Engagement-Specialist Prüfungsaufgaben, Marketing-Cloud-Account-Engagement-Specialist Deutsche Prüfungsfragen

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Prüfungsplan:

ThemaEinzelheiten
Thema 1
  • Email Marketing:This section of the exam measures skills of an Email Marketing Specialist and tests the candidate’s ability to differentiate between standard emails and templates. It covers scenarios involving the capabilities and use cases of email within Account Engagement and explains how to analyze email reporting metrics to assess performance and engagement levels.
Thema 2
  • Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Thema 3
  • Visitors and Prospects: This section of the exam measures the skills of a Marketing Associate and covers the foundational relationship between anonymous visitors and identified prospects in Account Engagement. It includes understanding how visitors convert into prospects and how to apply the right actions using Prospect Audits. Candidates should be able to interpret prospect data and take appropriate steps based on their activity and engagement level.
Thema 4
  • Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Thema 5
  • Lead Management:This section of the exam measures skills of a Lead Generation Specialist and evaluates knowledge of automation and segmentation tools used in managing leads. Topics include automation rules, dynamic and static lists, completion actions, segmentation rules, and page actions. It also involves understanding scoring and grading models and how they contribute to lead qualification. Custom redirects and their use in tracking engagement are also part of this domain.

Salesforce Marketing Cloud Account Engagement Specialist Marketing-Cloud-Account-Engagement-Specialist Prüfungsfragen mit Lösungen (Q15-Q20):

15. Frage
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

Antwort: A

Begründung:
You can set up Marketing Cloud Account Engagement to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account. This is a feature of Marketing Cloud Account Engagement's Search Marketing, which allows you to track and optimize your website's SEO performance and compare it with your competitors. You can enable the weekly search marketing email in your user preferences, and choose which metrics and competitors you want to include in the report56 References: 5: Marketing Cloud Account Engagement Competitor Monitoring: Spy on Competitor SEO Health6: Understanding Marketing Cloud Account Engagement Notifications for User Email Preferences


16. Frage
Form or Form Handler? I want to use progressive profiling to personalize my form.

Antwort: B

Begründung:
Explanation
Form handlers allow you to use your own forms to post your data to Marketing Cloud Account Engagement. A form handler is a great alternative to use instead of Marketing Cloud Account Engagement forms. They allow you to fully customize the look of your form and submit data to more than one database. However, form handlers do not support progressive profiling, which is a feature that allows you to display new fields for known prospects and collect more information about them. To use progressive profiling, you need to create a Marketing Cloud Account Engagement form and enable it in the form settings


17. Frage
A LenoxSoft marketer selects the option " Redirect the prospect instead of showing the form ' s Thank You Content " when new Marketing Cloud Account Engagement landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

Antwort: D

Begründung:
If a LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when creating a new Account Engagement landing page, the expected behavior when a prospect submits a form designed to show Thank you Content is that the prospect will be redirected to another webpage . This option overrides the form's Thank you Content and sends the prospect to the specified URL instead. The prospect will not continue to see the form upon submission (A), nor will the discrepancy between the two assets cause an error (B). The form's Thank you Content will not display (D), as it is replaced by the redirect option. References: Redirect Account Engagement Forms to a Success Page


18. Frage
LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

Antwort: D

Begründung:
Explanation
The expected behavior if a prospect refreshes the page after initially submitting the form with the "Always Display Form After Submission" setting enabled is that the form would be displayed on the page once again (B). This setting allows the form to be submitted multiple times by the same prospect, which is useful for fields that are set to always be displayed, such as reporting issues or comments. The prospect would not receive an error message (A), be redirected to a thank-you page, or see the thank-you content (D), as these options are not compatible with the "Always Display Form After Submission" setting. References: Account Engagement Form Troubleshooting and FAQ


19. Frage
A user wants to develop a lead qualification model based on implicit prospect interest and explicit information provided by prospects.
What feature Is needed for this model?

Antwort: B

Begründung:
A lead qualification model based on implicit prospect interest and explicit information provided by prospects requires the feature of Marketing Cloud Account Engagement Score and Grade. The score is a numerical value that measures the implicit interest of a prospect based on their engagement with marketing activities, such as opening emails, clicking links, and visiting landing pages. The grade is a letter value that measures the explicit fit of a prospect based on the information they provide, such as industry, company size, and job title. By combining the score and grade, marketers can segment and prioritize their prospects more effectively3. Reference: 3: Scoring and Grading Prospects


20. Frage
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Marketing-Cloud-Account-Engagement-Specialist Prüfungsaufgaben: https://www.pass4test.de/Marketing-Cloud-Account-Engagement-Specialist.html

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