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Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Section	Objectives
Data Management and Segmentation	- Audience segmentation and targeting - Customer data ingestion and unification
Measurement and Optimization	- Attribution and reporting concepts - Campaign performance tracking
Journey Orchestration	- Event-driven marketing flows - Customer journey design and automation
Personalization and Messaging	- Personalized content delivery across channels - Dynamic content and decisioning
Cross-Channel Marketing Strategy	- Omnichannel customer engagement principles - Use cases for cross-channel campaigns

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q22-Q27):

NEW QUESTION # 22
How does Interaction Studio unify anonymous and known identities?

A. Interaction Studio synchronizes anonymous and known profiles once a day based on online traffic and data from offline sources
B. Interaction Studio uses probabilistic matching to determine if two or more profiles represent the same identity
C. Interaction Studio uses third party software to match anonymous and known identities
D. Interaction Studio monitors identifying information, then uses deterministic matching to determine if two or more profiles represent the same identity.

Answer: D

NEW QUESTION # 23
Which two use cases are best suited for the new MC Transactional Messaging API?

A. Subscription reminders
B. Order confirmations
C. Password Resets
D. Flash Sales

Answer: B,C

NEW QUESTION # 24
3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)

A. switched off
B. out of cellular network coverage
C. mobile is in another call
D. SMS sent to landline number
E. Low battery

Answer: A,B,D

NEW QUESTION # 25
How often are the Einstein Engagement Scoring scores updated for Email?

A. Monthly
B. Daily
C. Hourly
D. Weekly

Answer: B

NEW QUESTION # 26
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers

A. Do not use a filter in the entry source to filter more than 50% of your contacts
B. Make sure you are connected to a fiber internet connection.
C. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
D. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
E. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.

Answer: A,C,E

NEW QUESTION # 27
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