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| Section | Weight | Objectives |
|---|
| Journey Builder and Automation | 20% | - Journey Builder fundamentals
- 1. Goal and exit criteria
- 2. Entry sources, activities, and flows
- Automation Studio
- 1. Data management and file transfers
- 2. Automation activities and scheduling
|
| Data Management and Segmentation | 20% | - Segmentation
- 1. Filters, queries, and SQL
- 2. Audience targeting and exclusion
- Data modeling
- 1. Contact model and data relationships
- 2. Data extensions vs. lists
|
| Content and Messaging | 15% | - Multi-channel messaging
- 1. Personalization and dynamic content
- 2. SMS, push notifications, and other channels
- Email design and deliverability
- 1. Content types and templates
- 2. Deliverability best practices
|
| Analytics and Reporting | 15% | - Advanced analytics
- 1. ROI measurement and attribution
- 2. Data extracts and tracking
- Standard reports and dashboards
- 1. Journey and automation performance
- 2. Email performance and engagement metrics
|
| Discovery and Requirements | 15% | - Solution design
- 1. Create a scalable solution architecture
- 2. Map requirements to platform capabilities
- Gather business requirements
- 1. Identify technical requirements and constraints
- 2. Define business goals and KPIs
|
| Concepts of Marketing Cloud Engagement | 15% | - Technical architecture
- 1. Data model and relationships
- 2. Integration patterns with Sales/Service Cloud
- Key terminology and concepts
- 1. Marketing Cloud Engagement vs. other Marketing Cloud products
- 2. Core concepts: journeys, messages, content, audiences
|
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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions (Q31-Q36):
NEW QUESTION # 31
Which are true about Engagement Program
- A. When no new prospects are added to or processed in a program for 365 days, it becomes inactive
- B. When merged prospects are members of the same engagement program, it's possible for one to skip steps or move through the same step twice. The new master prospect restarts a program from the step that any of its merged prospects touched most recently
- C. If a prospect is removed from a list that a program uses, that prospect stops moving through the program
- D. If you remove a prospect from a program's recipient list, and then add the prospect back later, they start where they left off in the program
- E. A single rule step can evaluate up to five conditions
- F. When no new prospects are added to or processed in a program for 30 days, it becomes inactive
- G. If a prospect opts out of a list used for a program, they still move through the program, but don't receive program emails
Answer: B,C,D,E,F,G
NEW QUESTION # 32
Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
Choose 3 answers
- A. Landing Pages
- B. Content Files
- C. List Emails
- D. Layout Templates
- E. Social Posts
Answer: E
NEW QUESTION # 33
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?
- A. Data Extract Activity
- B. SQL Query Activity
- C. SendLog Extract
- D. Report Definition Activity
Answer: B
Explanation:
Identifying subscribers who did not receive their intended email over a rolling 24-hour window requires filtering logic against send-outcome data (such as the Sent, Bounce, or related data views) based on a specific date range and a negative-outcome condition - precisely the kind of conditional, criteria-based filtering that a SQL Query Activity is built to perform. This activity is the essential step that actually identifies and isolates the correct population of non-received subscribers before anything can be exported; without it, there is no mechanism within the automation to determine which specific subscribers meet the ' did not receive ' criteria.
While a Data Extract Activity (C) would ultimately be needed to produce the exportable file and place it on the SFTP, the scenario is asking specifically which activity is required to correctly identify the target population in the first place - and that identification step is the SQL Query Activity, making it the most essential, non-optional component of this automation given the filtering complexity described. A Report Definition Activity (A) is not the standard mechanism for this kind of granular, criteria-based subscriber-level filtering. A ' SendLog Extract ' (B) is not a distinctly named standard Automation Studio activity separate from the general Data Extract Activity. Reference: Automation Studio SQL Query Activity, Data-Driven Segmentation for Exports.
NEW QUESTION # 34
Northern Trail Outfitters ' marketing team is new to Marketing Cloud and has very little coding experience.
They have employed a consultant to help them design an automated solution for maintaining an auto- suppression list.
Which solution should the consultant recommend?
- A. Use Einstein Segment Recommendations
- B. Use the Import Wizard in Automation Studio
- C. Use an import activity to import a file from the SFTP
- D. Use a query activity to populate the auto-suppression
Answer: D
Explanation:
An auto-suppression list, by design, is populated and continually refreshed through a scheduled SQL Query Activity against existing internal Marketing Cloud data - this is the standard, documented mechanism for keeping an auto-suppression list current without manual intervention, and it applies automatically to future sends using the associated sender profile once configured. While this requires the consultant to write the initial SQL logic on the team ' s behalf, the ongoing operation from that point forward is fully automated and requires no further coding from the marketing team themselves, satisfying the ' automated solution ' framing even though the team itself lacks coding experience - the consultant builds it once, and the team simply benefits from its automatic operation thereafter. The Import Wizard (C) and a generic file-based Import Activity from SFTP (D) both describe importing external data files, which is not how auto-suppression list membership is maintained - auto-suppression logic is built from a query against existing account data, not from repeated external file imports. Einstein Segment Recommendations (B) is a machine-learning-driven audience-suggestion feature for building marketing segments, not a mechanism for populating or maintaining a suppression list. Reference: Auto-Suppression Lists, Automation Studio Query Activity.
NEW QUESTION # 35
Northern Trail Outfitters continually adds rows for subscribers to a Data Extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?
- A. Journey Settings > Use email attribute from Contacts
- B. Contact Evaluation > Evaluate all records
- C. Contact Evaluation > Evaluate new records only
- D. Journey Settings > No re-entry
Answer: C
Explanation:
When new records are continuously added via API and you want to inject them into a journey, you should use Contact Evaluation set to Evaluate new records only. This ensures that only the newly added (not existing) records are evaluated for entry into the journey.
NEW QUESTION # 36
......
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