Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Experience | Dumps Marketing-Cloud-Account-Engagement-Consultant Questions

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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Reporting, Metrics, and Analytics: Technical setup requirements and reporting methods are the key sub-topics here.
Topic 5	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 6	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q224-Q229):

NEW QUESTION # 224
A marketing user wants to create a newsletter list where prospects will be automatically added based on a specific set of criteria. However, they also want to make sure sales users can manually add their prospects to the list even if they don't match the criteria.
Which automation tool should be used?

A. Automation rule
B. Completion action
C. Segmentation rule
D. Dynamic list

Answer: A

NEW QUESTION # 225
LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A. Add form completion actions to first assign to the user and then to create a Salesforce task.
B. Add form completion actions to first assign to the assigned user and then to notify the user.
C. Add form completion actions to send customized email with a call reminder to the sales user.
D. Add form completion actions to add to the engagement studio program and notify the assigned user.

Answer: A

NEW QUESTION # 226
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?

A. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.
B. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.
D. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

Answer: A

NEW QUESTION # 227
LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A. To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B. To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C. To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.
D. To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.

Answer: A

NEW QUESTION # 228
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A. Marketing data sharing rules on opportunities
B. Marketing data sharing rules on contact roles
C. Marketing data sharing rules on accounts
D. Marketing data sharing rules on prospects

Answer: A

NEW QUESTION # 229
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