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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Automating Business Processes	17%	- Select appropriate automation tools - Build lead nurturing and campaign workflows - Design engagement programs and sequences
Topic 2: Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Topic 3: Evaluation	17%	- Analyze business requirements and recommend solutions - Design strategies to identify customer needs - Assess existing infrastructure and marketing maturity
Topic 4: Account Configuration	16%	- Data migration and integrity maintenance - Usage governance and permission strategies - Technical setup and architecture planning
Topic 5: Sales Emails and Alerts	6%	- Configure Sales Emails and Alerts features - Maximize sales and marketing alignment
Topic 6: Reporting, Metrics, and Analytics	12%	- Define relevant KPIs and metrics - Configure and customize reports and dashboards - Interpret results and recommend improvements
Topic 7: Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Topic 8: Personalizing the Prospect Experience	8%	- Design personalized interactions - Recommend engagement enhancements - Implement consent and preference management

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Salesforce Certified Marketing Cloud Account Engagement Consultant MCAE-Con-201 Prüfungsfragen mit Lösungen (Q146-Q151):

146. Frage
LenoxSoft has a large database of leads and contacts in Salesforce. These leads and contacts contain information stored in custom fields. They have not imported these leads or contacts into Marketing Cloud Account Engagement or set up any custom fields in Marketing Cloud Account Engagement.
What should their first step in Marketing Cloud Account Engagement?

A. Import .CSV file containing custom field data into Marketing Cloud Account Engagement.
B. Enable custom field creation via the Salesforce Connector.
C. Manually create and map custom fields in Marketing Cloud Account Engagement.
D. Import leads and contacts from Salesforce into Marketing Cloud Account Engagement.

Antwort: C

Begründung:
Explanation
https://help.salesforce.com/articleView?id=sf.Marketing Cloud Account
Engagement_fields_create_custom_field.htm&type=5

147. Frage
What is possible with a trigger in engagement program? [Choose two answers]

A. Email link click
B. Specific email link click
C. File open
D. Form handler error

Antwort: C

148. Frage
LenoxSoft has very specific lead qualification criteria that must be met before assigning prospects to a sales rep:
* The prospects must be located in Georgia or Florida.
* The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep. "State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?

A. Run an automation rule to assign based on the "Request a Demo" submission and State field.
B. Create a completion action on the "Request a Demo" form with the action to assign to user.
C. Add a completion action on the form to notify Admin, who manually assigns the prospect.
D. Export the form submission report and import, assigning to the correct user upon import.

Antwort: A

149. Frage
What task should be completed to surface engagement history metrics on campaigns after enabling connected campaigns and assigning the correct permissions?

A. Add emails to campaign start displaying engagement history metrics on campaigns.
B. Add engagement history activity related lists to lead & contact page layouts.
C. Add engagement history lightning component to lead & contact page layouts.
D. Add engagement history metrics related lists to campaign page layouts.

Antwort: B

150. Frage
The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A. Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
B. Create a test list of approved users to use in the testing tab of the email now.
C. Create a static list of approved users to use as the recipient list in the sending tab.
D. Create a dynamic list of approved users to use as the recipient list in the sending tab.

Antwort: B

151. Frage
......

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