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Salesforce MC-202 Exam Syllabus Topics:

Section	Weight	Objectives
Marketing Automation	26%	- Configure automations using Automation Studio - Configure and execute journeys using Journey Builder
Content Creation and Delivery	24%	- Configure and execute email sends - Manage content using Content Builder
Email Marketing Best Practices	15%	- Evaluate email design elements and techniques for effective campaigns - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability
Subscriber and Data Management	26%	- Manage subscribers, lists, and data extensions - Configure segmentation and audiences
Insights and Analytics	10%	- Analyze email performance and tracking data

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q67-Q72):

NEW QUESTION # 67
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?

A. Cancel send using email.
B. Unshare the email.
C. Withdraw email approval.

Answer: C

Explanation:
In Salesforce Marketing Cloud, once an email is approved using Content Builder Approvals, any subsequent changes require the approval to be withdrawn first. This ensures that any modifications are tracked andre- approved if necessary. By withdrawing the email approval, you can make the necessary changes and then resubmit the email for approval. Reference:Salesforce Marketing Cloud Documentation on Content Builder Approvals.

NEW QUESTION # 68
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

A. Contacts Count
B. Audience Engagement Over Time
C. Contacts Analytics

Answer: C

Explanation:
Contacts Analytics provides insights into the changes in the customer population over time, including metrics on new contacts, unsubscribes, and other population dynamics. This report allows marketers to track and analyze how their cross-channel customer base evolves, making it suitable for the marketing manager's needs.
Salesforce Marketing Cloud documentation includes detailed information on generating and interpreting Contacts Analytics reports.

NEW QUESTION # 69
A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A. Make a copy in each business unit to allow local edits.
B. Select the EditGlobally permission option.
C. Select the View and Send permission option.

Answer: B

Explanation:
When a global template is moved to the shared folder and needs to be used across all business units whilemaintaining branding standards, selecting the "Edit Globally" permission option ensures that the template can be edited at the top level. This permission allows for updates to be made centrally, which are then propagated across all instances where the template is used, ensuring consistency and adherence to branding guidelines.
Reference:
Salesforce Marketing Cloud Documentation: Sharing Templates

NEW QUESTION # 70
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A. Email Performance Over Time
B. Email 5ends by User
C. Account Send Summary

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Account Send Summary Report

NEW QUESTION # 71
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?

A. Filter the.csv file before import.
B. Write a query to create a filtered data extension.
C. Create a data filter on the data extension.

Answer: C

Explanation:
Creating a data filter on the data extension is a low-code solution that allows marketers to segment their audience based on specific criteria. In this case, themarketer can easily filter subscribers aged 64 to 65 who are opted into email. Data filters are part of Salesforce Marketing Cloud's standard tools for segmentation and are explained in detail in the platform's documentation on creating and managing data filters.

NEW QUESTION # 72
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