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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Reporting, Metrics, and Analytics	12%	- Configure and customize reports and dashboards - Interpret results and recommend improvements - Define relevant KPIs and metrics
Automating Business Processes	17%	- Build lead nurturing and campaign workflows - Design engagement programs and sequences - Select appropriate automation tools
Lead Management	14%	- Design lead generation strategies - Configure lead routing and handoff processes - Implement scoring and grading models
Account Configuration	16%	- Usage governance and permission strategies - Data migration and integrity maintenance - Technical setup and architecture planning
Personalizing the Prospect Experience	8%	- Implement consent and preference management - Recommend engagement enhancements - Design personalized interactions
Email Marketing	10%	- Apply email marketing standards and best practices - Ensure deliverability and compliance - Optimize email content and performance
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Evaluation	17%	- Assess existing infrastructure and marketing maturity - Design strategies to identify customer needs - Analyze business requirements and recommend solutions

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q102-Q107):

NEW QUESTION # 102
How many CRM connectors can be active simultaneously in Marketing Cloud Account Engagement?

A. One each type
B. There are no restrictions about that
C. One
D. Many, but only Salesforce

Answer: C

NEW QUESTION # 103
Select all available User Email Preferences

A. Send an email when a prospect is assigned
B. Send starred prospect activity alerts
C. Send daily visitor activity emails
D. Send weekly search marketing email (sent on Fridays)
E. Send daily prospect assignment emails
F. Send daily prospect activity emails (for my prospects)
G. Send weekly inactive automations report email
H. Send daily prospect activity emails (for all prospects)
I. Send daily visitor assignment emails
J. Send weekly search marketing email (sent on Mondays)
K. Send monthly inactive automations report email

Answer: A,B,C,E,F,H,J,K

NEW QUESTION # 104
Lenoxsoft currently uses a manual sales engagement process where assigned users manually add leads to lists based on a lead status value of "New". The Sales Manager wishes to develop a Sales Engagement Program that streamlines this process and has the following requirements: - Only leads with a status of "New" can be added to the Program. A lead with a status of "In Progress" CANNOT be added. - Assigned users should be notified when a lead has opened an email. Based on the above requirements, which is the best way to segment prospects for Lenoxsoft's Sales Engagement Program?

A. Create a completion action based on the Lead Status field value.
B. Create a segmentation rule based on the Lead Status field value
C. Create an automation rule based on the Lead Status field value
D. Create a dynamic list based on the Lead Status field value

Answer: D

NEW QUESTION # 105
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field

A. You can't do this
B. Text
C. Number
D. Phone

Answer: B

NEW QUESTION # 106
"How could the prospect field 'Marketing Cloud Account Engagement Hard Bounce' be updated so a prospect becomes mailable?

A. Clear the "Do Not Email" field on the prospect record
B. Update the "Opt Out" field on the prospect record
C. Remove the value in the 'Marketing Cloud Account Engagement Hard Bounce' field
D. Change the email address to a valid email address

Answer: A

NEW QUESTION # 107
......

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