Free PDF Quiz Salesforce - Valid MCAE-Con-201 - Salesforce Certified Marketing Cloud Account Engagement Consultant Dumps PDF

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Administration	11%	- Describe how to manage users, roles, and permissions - Explain how to set up and manage connectors (e.g., Salesforce CRM) - Describe how to configure and manage email sending domains - Explain how to configure Account Engagement settings
Account Engagement Forms, Form Handlers and Landing Pages	20%	- Describe how to use form handlers - Explain how to create and configure Account Engagement forms - Describe how to use dynamic content - Explain how to create and publish landing pages
Lead Management	24%	- Explain how to use automation rules for lead management - Describe how to set up and manage assignment rules - Explain how to configure and manage scoring and grading - Describe how to manage prospects in the recycle bin
Email Marketing	20%	- Explain how to use dynamic content in emails - Describe how to manage email deliverability and compliance (CAN-SPAM, GDPR) - Explain how to create and send emails - Explain how to analyze email performance metrics - Describe how to manage email templates
Engagement Studio	17%	- Explain how to design and build Engagement Studio programs - Explain how to test and activate Engagement Studio programs - Describe how to analyze Engagement Studio performance - Describe how to use triggers, rules, and actions
Visitors and Prospects	8%	- Describe how prospects are tracked and identified - Explain the differences between visitors and prospects - Explain how visitors are converted into prospects

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q76-Q81):

NEW QUESTION # 76
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?

A. Configure the Salesforce custom object to relate to th< account, lead, or contact
B. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
C. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
D. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level

Answer: A

NEW QUESTION # 77
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
B. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
C. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
D. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.

Answer: A

NEW QUESTION # 78
A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A. The app will create unique datasets for each business unit.
B. Each dashboard will have an option to filter by business unit.
C. Each business unit can only have one associated B2B Marketing Analytics app.
D. There is an option to create a unique app for each business unit or one joined app for all business units.

Answer: C

NEW QUESTION # 79
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?
LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of
"Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?

A. Build dynamic list add criteria as Contact as blank add action as notify assigned user
B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user
C. Build automation rules add criteria as Contact as blank add action as notify assigned user
D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user

Answer: A

NEW QUESTION # 80
LenoxSoft is using three Marketing Cloud Account Engagement Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.
What should be configured in order to meet this requirement?

A. Marketing data sharing rules on prospects
B. Marketing data sharing rules on accounts
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on contact roles

Answer: C

NEW QUESTION # 81
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