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Salesforce MC-201 Exam Syllabus Topics:

Section	Weight	Objectives
Lead Management	24%	- Lists: types, capabilities and creation - Segmentation rules - Page actions - Completion actions - Scoring and grading: definition and management - Custom redirects: capabilities and use cases - Automation rules: components and use cases
Administration	11%	- Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities
Reporting and Analytics	8%	- Dashboard interpretation - Campaign and lifecycle reporting - Conversion and engagement metrics
Email Marketing	20%	- Difference between Emails and Email Templates - Email capabilities and use cases - Email reporting metrics
Forms, Form Handlers and Landing Pages	20%	- Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms
Engagement Studio	17%	- Components of engagement programs - Updating engagement programs and assets

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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions (Q207-Q212):

NEW QUESTION # 207
A Marketing Cloud Account Engagement administrator has pre-existing HTML that they want to use to build their landing page in Marketing Cloud Account Engagement. Which asset should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish that goal?

A. Stock template
B. Dynamic content
C. Layout template
D. Custom redirect

Answer: C

Explanation:
According to the Salesforce documentation, the asset that should be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML is a layout template. A layout template is a reusable design that defines the structure and style of a landing page. A layout template can be created using HTML, CSS, and JavaScript, and it can include editable regions where the user can add content and forms. A layout template can be applied to multiple landing pages, and it can be used to create custom landing pages with pre-existing HTML. Dynamic content, custom redirect, and stock template are not assets that can be applied during the creation of the Marketing Cloud Account Engagement landing page to accomplish the goal of using pre-existing HTML, as they are related to other aspects of landing page creation, such as personalization, tracking, and design. Reference: Salesforce documentation

NEW QUESTION # 208
Completion actions only affect prospects not visitors?

A. True
B. False

Answer: A

Explanation:
Completion actions are actions that Marketing Cloud Account Engagement executes after a prospect successfully completes a desired activity, such as submitting a form or clicking a custom link. Completion actions only affect prospects, not visitors, because visitors are anonymous and have not been identified by Marketing Cloud Account Engagement yet

NEW QUESTION # 209
If a prospect clicks on a custom redirect after filling out a form, will the prospect's assigned Marketing Cloud Account Engagement campaign change?

A. No, a Marketing Cloud Account Engagement campaign will always stay the same since it's a first touchpoint.
B. Yes, the Marketing Cloud Account Engagement campaign will change based on the page the custom redirect links to.
C. No, it's not possible to change a Marketing Cloud Account Engagement campaign by clicking on a custom redirect.
D. Yes, but only if the Marketing Cloud Account Engagement completion action for the custom redirect is set to change the campaign.

Answer: D

NEW QUESTION # 210
What are the benefits of warming up an IP address?

A. Increase Deliverability
B. IPs don't work well when cold
C. Avoid IP Blacklisting
D. Build up email reputation

Answer: A,D

Explanation:
Warming up an IP address is the process of gradually increasing the volume of emails sent from a new or cold IP address to establish a good reputation with the Internet Service Providers (ISPs) and avoid being blocked or filtered as spam. Warming up an IP address has two main benefits: increasing deliverability and building up email reputation. Increasing deliverability means that your emails have a higher chance of reaching the inbox of your recipients, rather than being rejected, bounced, or sent to the spam folder. Building up email reputation means that your IP address is recognized as a legitimate and trustworthy sender by the ISPs, and that your emails are compliant with the best practices and standards of email marketing

NEW QUESTION # 211
A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

A. Sava the rule without any additional action
B. Preview the rule before saving it
C. Schedule the rule to run before saving it
D. Resume the rule after saving

Answer: A

Explanation:
A new automation rule does not require any additional action for prospects to begin matching that automation rule, other than saving the rule. Automation rules are active by default once they are saved, and they run every hour to match prospects based on the rule criteria. Resuming, scheduling, or previewing the rule are not actions that are required for prospects to begin matching the rule, but they are optional features that can be used to manage or test the rule. Reference Automation Rules Overview

NEW QUESTION # 212
......

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