BONUS!!! Download part of PassLeader MC-201 dumps for free: https://drive.google.com/open?id=1pZ75XO5EH7Fs7VbOXN-KiSno_wWSU9KZ
Salesforce certification exams become more and more popular. The certification exams are widely recognized by international community, so increasing numbers of people choose to take Salesforce certification test. Among Salesforce certification exams, MC-201 is one of the most important exams. So, in order to pass MC-201 test successfully, how do you going to prepare for your exam? Will you choose to study hard examinations-related knowledge, or choose to use high efficient study materials?
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Illustrate how to create, edit, and map fields - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 2: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 3: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 4: Lead Management | 24% | - Identify the capabilities and use cases of custom redirects - Define the capabilities of a segmentation rule - Define the capabilities of page actions - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed |
| Topic 5: Email Marketing | 20% | - Identify the capabilities and use cases for email given a scenario - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
>> MC-201 Test Simulator Free <<
Giving its customers real and updated Salesforce Certified Marketing Cloud Account Engagement Specialist (MC-201) questions is PassLeader's major objective. Another great advantage is the money-back promise according to terms and conditions. Download and start using our Salesforce MC-201 Valid Dumps to pass the MC-201 certification exam on your first try.
NEW QUESTION # 279
Which two actions occur when an automation rule is deleted?
Choose 2 answers
Answer: C,D
Explanation:
When an automation rule is deleted, it means that the rule is no longer active and will not run on any prospects. Therefore, prospects will no longer be able to match the rule (A). The rule will also be sent to the recycle bin in paused mode, where it can be restored or permanently deleted (B). However, deleting an automation rule does not undo the actions that have already been applied to the prospects who matched the rule before . Nor does it delete any prospects who matched the rule (D). Reference: Using Account Engagement Automation Rules vs. Salesforce Flows
NEW QUESTION # 280
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
Answer: B
Explanation:
To see why the email was not sent to the prospect, the marketing manager should refer to the list email send report to see if a suppression list was used. A suppression list is a list of prospects who should not receive a specific email, even if they are on the recipient list. If the prospect was on a suppression list, they would not receive the email. The other options are not likely to explain why the email was not sent, as the prospect was already on the recipient list and was mailable
NEW QUESTION # 281
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales. What advice do you offer?
Answer: C
Explanation:
According to the Salesforce documentation, the advice that should be offered to the client who is looking for a way to increase the quality of leads that are being passed from marketing to sales is: B) Implement a blended lead scoring and grading system. A lead scoring and grading system is a feature that allows users to measure and qualify the prospects based on their level of interest and fit for the business. A lead scoring and grading system can help users to prioritize and segment the prospects, and to pass the most qualified leads from marketing to sales. A lead scoring and grading system consists of two components: scoring and grading. Scoring is a numerical value that indicates the level of interest and engagement of a prospect, based on their activities, such as opening an email, clicking a link, or submitting a form. Scoring can be done automatically by the default scoring model in Marketing Cloud Account Engagement, or manually by customizing the scoring rules. Grading is a letter value that indicates the level of fit of a prospect, based on their attributes, such as industry, job title, location, or company size. Grading can be done manually by creating profiles and matching them with the prospect's information. By implementing a blended lead scoring and grading system, the client can increase the quality of leads that are being passed from marketing to sales, as they can identify the prospects who have both a high score and a high grade, meaning that they are both interested and suitable for the business. Only passing on leads that are very active on the site no matter the company profile, automatically assigning all leads to sales reps in a round-robin system, or adding more landing pages and forms to the site to increase the number of conversion opportunities are not the best advice that should be offered to the client who is looking for a way to increase the quality of leads that are being passed from marketing to sales, as they are either ineffective, inefficient, or irrelevant ways of qualifying and prioritizing the leads. Reference: Salesforce documentation
NEW QUESTION # 282
An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it.
What is a recommended way to create this type of list?
Answer: C
Explanation:
The recommended way to create this type of list is to use an automation rule where prospects who complete the form will match the rule once and be added to the list. An automation rule is a rule that runs continuously in the background and matches prospects based on the criteria you set. You can use an automation rule to perform actions on the matched prospects, such as adding them to a list, assigning them to a user, or changing their field values. However, an automation rule can only match a prospect once in its lifetime, even if the prospect meets the criteria again later. This prevents duplicate or conflicting actions from being applied to the same prospect3. Therefore, an automation rule is ideal for creating a list of prospects who complete the Contact Us form but only want them to be added the first time they complete the form. If a prospect is ever removed from the list, they will not be able to get added back to it, because they will not match the automation rule again.
NEW QUESTION # 283
What is Lead Qualification? (select two)
Answer: B,C
Explanation:
Lead qualification is the process of identifying and organizing potential customers best-suited for your products or services and who will most likely make a purchase. Lead qualification involves two main steps: determining when a prospect is ready for follow up from your sales team and determining when a prospect is ready for follow up from your marketing team. The first step is to assess the prospect's level of interest, need, budget, and authority to buy your product or service. This can be done using various lead qualification frameworks and criteria, such as BANT, CHAMP, or MEDDIC. The second step is to nurture the prospect with relevant and personalized content until they are ready to buy. This can be done using various lead nurturing strategies and tools, such as email marketing, content marketing, or marketing automation
NEW QUESTION # 284
......
As is known to us, internet will hurt their eyes to see the computer time to read long, the eyes will be tired, over time will be short-sighted. In order to help customers solve the problem, our Salesforce Certified Marketing Cloud Account Engagement Specialist test torrent support the printing of page. We will provide you with three different versions, the PDF version allow you to switch our MC-201 study torrent on paper. You just need to download the PDF version of our MC-201 Exam Prep, and then you will have the right to switch study materials on paper. We believe it will be more convenient for you to make notes. Our website is very secure and regular platform, you can be assured to download the version of our MC-201 study torrent.
Relevant MC-201 Exam Dumps: https://www.passleader.top/Salesforce/MC-201-exam-braindumps.html
BONUS!!! Download part of PassLeader MC-201 dumps for free: https://drive.google.com/open?id=1pZ75XO5EH7Fs7VbOXN-KiSno_wWSU9KZ