Salesforce MCAE-Con-201 Practice Exams | MCAE-Con-201 High Passing Score

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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Sales Emails and Alerts	6%	- Maximize sales and marketing alignment - Configure Sales Emails and Alerts features
Lead Management	14%	- Implement scoring and grading models - Design lead generation strategies - Configure lead routing and handoff processes
Reporting, Metrics, and Analytics	12%	- Interpret results and recommend improvements - Define relevant KPIs and metrics - Configure and customize reports and dashboards
Personalizing the Prospect Experience	8%	- Recommend engagement enhancements - Implement consent and preference management - Design personalized interactions
Automating Business Processes	17%	- Design engagement programs and sequences - Build lead nurturing and campaign workflows - Select appropriate automation tools
Email Marketing	10%	- Optimize email content and performance - Ensure deliverability and compliance - Apply email marketing standards and best practices
Evaluation	17%	- Design strategies to identify customer needs - Analyze business requirements and recommend solutions - Assess existing infrastructure and marketing maturity
Account Configuration	16%	- Usage governance and permission strategies - Technical setup and architecture planning - Data migration and integrity maintenance

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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q173-Q178):

NEW QUESTION # 173
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?
Choose 2 answers

A. Make a segmentation rule for the program.
B. Make a recipient list for the program.
C. Make a repeating engagement program.
D. Make a suppression list for the program.

Answer: B,C

NEW QUESTION # 174
A customer is placing Marketing Cloud Account Engagement tracking code on their website and doesn't understand how first-party tracking differs from third-party tracking.
How would a consultant explain the difference?

A. First-party tracking does not use cookies, while third-party tracking does.
B. First-party tracking is not an option in Marketing Cloud Account Engagement, while third-party tracking is.
C. First-party tracking is domain-based while third-party tracking is campaign-based.
D. First-party tracking tracks prospects across different website domains, while third-party tracking does not.

Answer: D

NEW QUESTION # 175
What is true about Dynamic Content? [Choose three answers]

A. You can base variations on Scoring Categories
B. You can use dynamic content in subject lines
C. You can add dynamic content to web pages
D. You can add up to 25 variations of content

Answer: B,C,D

NEW QUESTION # 176
Which is true about Marketing Cloud Account Engagement API limits

A. No limits at all
B. Marketing Cloud Account Engagement Growth Edition: 25 000 Marketing Cloud Account Engagement Plus Edition: 50 000 Marketing Cloud Account Engagement Advanced Edition: 100 000
C. All editions have 10 000 API limit
D. Marketing Cloud Account Engagement Growth Edition: Marketing Cloud Account Engagement Plus Edition: 25 000 Marketing Cloud Account Engagement Advanced Edition: 100 000

Answer: D

NEW QUESTION # 177
Can Marketing both Import and Export Prospects?

A. False
B. True

Answer: B

NEW QUESTION # 178
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