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Salesforce AP-214 Exam Syllabus Topics:

Section	Weight	Objectives
Cross Channel Strategy and Planning	15%	- Identify target audiences across channels - Design customer journey touchpoints - Define cross channel campaign strategy aligned with business objectives
Automation and Journey Builder	10%	- Implement decision split logic - Design complex multi-step journeys - Configure wait and engagement activities
Analytics and Reporting	15%	- Build custom reports and dashboards - Interpret attribution models - Analyze cross channel performance metrics
Mobile Messaging (SMS and Push)	20%	- Configure SMS and push notification campaigns - Design mobile customer journeys - Implement mobile opt-in management - Apply compliance and regulatory requirements
Email Marketing Advanced Concepts	25%	- Configure dynamic content and personalization - Design A/B and multivariate test strategies - Implement advanced segmentation strategies - Optimize email deliverability
Advertising and Social Integration	15%	- Leverage Social Studio capabilities - Implement audience synchronization - Configure Advertising Studio integrations

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Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions (Q65-Q70):

NEW QUESTION # 65
Which two statement are true when using Journey Data and Contact Data within Journey Builder?
Choose 2 answers

A. Journey Data is dynamic data that retrieves the latest value upon decision split execution
B. Contac data is dynamic data that retrieves the latest value upon decision split execution.
C. journey Data is a set of static values passed into the journey for each contact.
D. Contact Data is a set of static values passed into the Journey for each contact.

Answer: B,C

NEW QUESTION # 66
What is true about shared entry event.

A. It cannot be modified.
B. Yon can use filter for entry audience segregation.
C. Data extension created by it can be modified.

Answer: B

NEW QUESTION # 67
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.

A. The message is already scheduled/active
B. The message has already been sent. (once started to send cannot mark as inactive)
C. Some automation activity is using the inbox message

Answer: B

NEW QUESTION # 68
If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A. Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
B. Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
C. Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
D. Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.
E. Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities

Answer: A,D,E

NEW QUESTION # 69
Which three factors are analyzed for each subject line by Einstein Copy Insights?

A. Emotional tone
B. Phrases that spark engagement
C. Frequently used phrases
D. Spelling Errors
E. Improper punctuation

Answer: A,B,C

NEW QUESTION # 70
......

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