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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Overview:

Certification Vendor:	Salesforce
Exam Name:	Salesforce Certified Marketing Cloud Account Engagement Specialist
Exam Number:	Marketing-Cloud-Account-Engagement-Specialist
Exam Duration:	90 minutes
Related Certifications:	Salesforce Certified Marketing Cloud Account Engagement Consultant
Real Exam Qty:	60
Available Languages:	English
Exam Price:	$200 USD
Passing Score:	65%
Certificate Validity Period:	2 years
Exam Format:	Scenario-based questions, Multiple choice
Recommended Training:	Salesforce Trailhead Learning Path
Exam Registration:	Salesforce Trailhead Academy
Sample Questions:	Salesforce Marketing-Cloud-Account-Engagement-Specialist Sample Questions
Exam Way:	Online proctored or in-person at authorized test centers
Pre Condition:	6–12 months of hands-on experience with Marketing Cloud Account Engagement platform; practical experience building and executing marketing workflows
Official Syllabus URL:	https://trailhead.salesforce.com/credentials/marketing-cloud-account-engagement-specialist

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Account Engagement Forms, Form Handlers and Landing Pages:This section of the exam measures skills of a Marketing Coordinator and explores the tools used for capturing and managing leads through forms and landing pages. It covers the use cases, capabilities, and reporting metrics of Account Engagement forms and form handlers. It also includes interpreting performance metrics of landing pages, ensuring candidates understand how to assess and optimize their effectiveness in campaigns.
Topic 2	Engagement Studio:This section of the exam measures skills of a Marketing Automation Specialist and covers how to build and manage automated marketing programs. Candidates need to distinguish between the various components that make up an engagement program and understand the process for updating a program, including how to modify its assets effectively.
Topic 3	Administration:This section of the exam measures the skills of a Salesforce Administrator and focuses on essential administrative tasks within Account Engagement. It includes creating, editing, and mapping fields, and understanding how data flows between Account Engagement and Salesforce. Additionally, it covers the functions of the Account Engagement Recycle Bin and its role in managing deleted records efficiently.

Salesforce Marketing Cloud Account Engagement Specialist Sample Questions (Q294-Q299):

NEW QUESTION # 294
What HML merge field should be included in an email to allow prospects to manage their email preferences?

A. {{OptOut}} or {{ReportSpam}}
B. {{Unsubscribe}} or {{Opt_Out}}
C. {{OptOut}} or [{EmailPreferenceCenter}}
D. {{Unsubscribe}} or {{EmailPreferenceCenter}}

Answer: C

Explanation:
The HML merge field that should be included in an email to allow prospects to manage their email preferences is {{OptOut}} or {{EmailPreferenceCenter}}. The {{OptOut}} merge field inserts a link that allows prospects to opt out of receiving emails from the sender. The {{EmailPreferenceCenter}} merge field inserts a link that allows prospects to choose which types of emails they want to receive from the sender. The
{{Unsubscribe}} merge field is not valid in HML, as it is only used in PML. The {{ReportSpam}} merge field is not recommended, as it can negatively affect the sender's reputation. The {{Opt_Out}} merge field is not valid in HML, as it uses an underscore instead of a camel case1. References: 1: HML Merge Fields

NEW QUESTION # 295
LenoxSoft enabled the "Always Display Form After Submission" setting on their Marketing Cloud Account Engagement form.
What would be the expected behavior if a prospect refreshes the page after initially submitting the form?

A. The thank-you content would continue to be shown.
B. The prospect would be redirected to a thank-you page.
C. The form would be displayed on the page once again.
D. The prospect would receive an error message.

Answer: C

Explanation:
The expected behavior if a prospect refreshes the page after initially submitting the form with the "Always Display Form After Submission" setting enabled is that the form would be displayed on the page once again (B). This setting allows the form to be submitted multiple times by the same prospect, which is useful for fields that are set to always be displayed, such as reporting issues or comments. The prospect would not receive an error message (A), be redirected to a thank-you page , or see the thank-you content (D), as these options are not compatible with the "Always Display Form After Submission" setting. Reference: Account Engagement Form Troubleshooting and FAQ

NEW QUESTION # 296
What triggers a prospect record to sync from Marketing Cloud Account Engagement to the CRM? Choose 2 answers

A. Form submission
B. Mapping new custom fields
C. Landing page submission
D. Opening an email

Answer: A,C

Explanation:
The two activities that trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM are landing page submission and form submission. A prospect record is a record that contains the information and activities of a potential customer in Marketing Cloud Account Engagement. A sync is a process that updates the data between Marketing Cloud Account Engagement and your CRM system, such as Salesforce or Microsoft Dynamics. A sync can be initiated from Marketing Cloud Account Engagement to the CRM, or from the CRM to Marketing Cloud Account Engagement, depending on the activity or the data change. A landing page submission is an activity that occurs when a prospect fills out a form on a landing page, which is a web page that you create and host in Marketing Cloud Account Engagement to showcase your products or services, offer content, or register for events. A form submission is an activity that occurs when a prospect fills out a form, which is a web element that allows you to collect information from your prospects, such as their name, email, or company. Both landing page submission and form submission trigger a prospect record to sync from Marketing Cloud Account Engagement to the CRM, because they create or update the prospect data in Marketing Cloud Account Engagement, and Marketing Cloud Account Engagement pushes the data to the CRM

NEW QUESTION # 297
Form or Form Handler? I need total control over my form's appearance.

A. Form
B. Form Handler

Answer: B

Explanation:
Form handlers give you total control over your form's appearance, since you can use your own HTML and CSS to design and style your forms1. Form handlers also allow you to use any custom or advanced features that Marketing Cloud Account Engagement forms may not support, such as file uploads, conditional logic, or complex validation3. Form handlers are ideal for web developers who want to have full flexibility and customization over their forms

NEW QUESTION # 298
What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A. Updating a formula field in Salesforce
B. Making field changes to a Lead or Contact record
C. Updating a field on a Contact record that does not have an email address
D. Opening a one to one email

Answer: B

Explanation:
Explanation
The main cause of a sync from Salesforce to Account Engagement is making field changes to a Lead or Contact record (D). This will trigger a sync of the updated fields to the corresponding prospect record in Account Engagement. Updating a formula field in Salesforce (A) will not cause a sync, as formula fields are not supported by Account Engagement. Updating a field on a Contact record that does not have an email address (B) will not cause a sync, as email address is a required field for syncing. Opening a one to one email will not cause a sync, as it is not a field change event. References: What Causes a Prospect to Sync from Salesforce to Account Engagement?

NEW QUESTION # 299
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